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2015-10-07 06:00

TODAY, a career in business requires a different set of skills, compared to a decade ago.

Whilst there will always be a place for traditional qualifications, the South African business landscape is looking for individuals with strong leadership capabilities that can move comfortably and competently between all areas of finance, marketing and management within an organisation.

“Education is not static and though there are other BCom degrees, our research showed that there was a gap for a qualification that covers all these skills,” said Dr Hendrik Botha, academic head at Boston City Campus andamp; Business College.

“The Boston BCom Management Marketing qualification is a bachelor’s degree that specifically equips students with the knowledge and skills for career opportunities in the fields of business, management and marketing.

“The programme content – coupled with the flexibility it offers individuals – has made this degree an increasingly popular choice with students. Regardless of whether the economy is experiencing growth or not, qualified entrepreneurs, marketers and managers are always needed.

“With both the global and local economy still in the midst of one of its most challenging periods, this is probably even more relevant,” said Botha.

The BCom Management Marketing degree has been created to produce the kind of managers and entrepreneurs South Africa needs, to take the country forward, exploring new opportunities and avenues of doing business.

Ironically, a consequence of these tough and changing economic times is that prospective students – both undergraduate and postgraduate – are seeking out alternative means to complete their qualifications aside from following the traditional full-time university route.

Whether they need to work while studying in order to fund their education, or because they simply are too far away from a suitable university, or because they already are in a career, but want to further or change their skills set or acquire a formal qualification – there are students who need the flexibility of studying part time with the benefits of accessing a local support centre.

Boston City Campus andamp; Business College offers their degree with flexible study modes.

A lack of support and guidance, so often associated with part-time study, desperately needs to be remedied to successfully complete a degree.

Boston provides students with the best of all worlds – distance learning, whether part time or full time, with open access to critical support and help.

Thousands of students currently make use of this at more than 40 support centres, nationwide.

Many students who eagerly take on distance education, thinking they would be able to balance their study, work and home commitments comfortably, may find that it is not as easy as planned.

They soon discover that course material is generally of a high standard and that they positively require some form of interaction with educators or tutors in order to achieve the successful outcome they require.

“At Boston this is achieved through an education platform, enriched by digital video and online interactivity – all supported by a countrywide network of support centres.

“These support centres provide access to computers, online assessments, technology-based training material, digital library facilities, examination venues and administrative services.

“All students select a support centre and are encouraged to make use of the facilities for the duration of their degree studies, daily,” explained Botha.

Furthermore the college’s system of pacing studies, combined with a variety of assessments, has seen tertiary and degree students working continuously and doing very well.

Boston City Campus andamp; Business College also conducts courtesy calls to students to check on how they are managing in their studies. Its faculty regularly sets telephonic appointments and deal with online queries about course content.

The Boston BCom Management Marketing degree includes the important aspects of business and marketing management, accounting and finance, entrepreneurship and internationalisation, commercial law, economics, computer literacy, brand management, industrial psychology and project management.

“There is no doubt that the South African economy and business world are ready for managers with such diverse skills and expertise as covered in this qualification, and graduates will be well equipped to become marketing or brand managers, account managers, public relations officers, media or advertising consultants – even store, department, business unit or general managers,” concluded Botha.

Applications for 2016 are now open for a wide range of fields in degrees, diplomas and higher certificates. Apply online. No application fee is needed to secure your place.

Visit or visit our Bloemfontein Branch or call 051-447-5700

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