Budding local visual artists are encouraged to enter the New Breed Art Competition 2019, in which notable prizes can be won. This is the third time the competition, sponsored by Phatshoane Henney Attorneys in association with the Oliewenhuis Art Museum, is held. It was launched on Wednesday, 3 April, at the museum. Prizes worth R100 000 can be won in this competition, envisaged to open up exciting new project extensions for the local visual art scene. Karen Brusch, founder of the Free State Art Collective, said it has grown to an established art competition on the annual South African arts calendar. “We are providing the platforms and all we need from you as artists is to be inspired, put in the work and present us with the best that you have,” said Brusch.Magdel Louw, competition coordinator, announced the New Breed Art Blocks as an extension of the New Breed Art umbrella brand, which in its entirety aims to discover and support upcoming local artists and provide them with exposure and opportunities to grow their artistic careers, as well as earn an income from their art. It will be launched as a mass exhibition of 150 art blocks at the Vrystaat Arts Festival’s vrynge from 1 to 7 July, showcasing unique and quality original art by new breed Free State Artists, including winners and top artists from the New Breed Art Competition. Artists will be also producing additional art blocks live at the exhibition, offering the public an immersive experience of the process of artistic creation. “The public will also have the opportunity to purchase an original art block to start building their own unique art collection, as well as support our local artists,” said Louw. Once the festival has ended, remaining blocks will be sold on www.newbreedart.co.za, after which the available collection will be restocked on a continual basis. “Participation in the New Breed Art Blocks project is, however, on invitation only. We therefore encourage artists to enter the New Breed Art Competition to get on our radar as the talented, upcoming local artists we are looking for to ensure the project’s success.” Half of the proceeds from the sales will go to the artists, while the other half will be ploughed back into the competition, ensuring its continued growth and expansion. “Further expanding its art impact, the New Breed Art Competition will this year also sponsor the main visual arts prizes for both the Vrystaat Arts Festival’s main festival, and vrynge,” Louw said. Sam Moleko, director at Phatshoane Henney Attorneys, said the competition provided mentorship, curatorial support and exposure through the New Breed Winners Group Exhibition set to be held in August. Brusch and Pauline Gutter, who were part of last year’s judging panel, are mentoring the 2018 winners in the run-up to the exhibition. The submission of entries for this year’s competition will be welcomed at the Oliewenhuis Art Museum from 16 to 22 September, with selection taking place from 17 October until 24 November. Voting will be open on the website, displaying selected works, to determine the winner of the public choice award from 17 October until 11 November. Winners will be announced at the prize-giving function on 14 November.