Art blocks project builds on competition’s success

2019-04-10 06:01
The New Breed Art Competition for 2019 was launched by Phatshoane Henney Attorneys on Wednesday, 3 April, at the Oliewenhuis Art Museum in Bloemfontein. From the left are Magdel Louw (competition coordinator), Ester le Roux (curator at the Oliewenhuis Art Museum), Karen Brusch, (founder of the Free State Art Collective) and Sam Moleko (director at Phatshoane Henney Attorneys). Photo: Supplied

The New Breed Art Competition for 2019 was launched by Phatshoane Henney Attorneys on Wednesday, 3 April, at the Oliewenhuis Art Museum in Bloemfontein. From the left are Magdel Louw (competition coordinator), Ester le Roux (curator at the Oliewenhuis Art Museum), Karen Brusch, (founder of the Free State Art Collective) and Sam Moleko (director at Phatshoane Henney Attorneys). Photo: Supplied

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Budding local visual artists are encouraged to enter the New Breed Art Competition 2019, in which notable prizes can be won.

This is the third time the competition, sponsored by Phatshoane Henney Attorneys in association with the Oliewenhuis Art Museum, is held.

It was launched on Wednesday, 3 April, at the museum.

Prizes worth R100 000 can be won in this competition, envisaged to open up exciting new project extensions for the local visual art scene.

Karen Brusch, founder of the Free State Art Collective, said it has grown to an established art competition on the annual South African arts calendar.

“We are providing the platforms and all we need from you as artists is to be inspired, put in the work and present us with the best that you have,” said Brusch.

Magdel Louw, competition coordinator, announced the New Breed Art Blocks as an extension of the New Breed Art umbrella brand, which in its entirety aims to discover and support upcoming local artists and provide them with exposure and opportunities to grow their artistic careers, as well as earn an income from their art.

It will be launched as a mass exhibition of 150 art blocks at the Vrystaat Arts Festival’s vrynge from 1 to 7 July, showcasing unique and quality original art by new breed Free State Artists, including winners and top artists from the New Breed Art Competition.

Artists will be also producing additional art blocks live at the exhibition, offering the public an immersive experience of the process of artistic creation.

“The public will also have the opportunity to purchase an original art block to start building their own unique art collection, as well as support our local artists,” said Louw.

Once the festival has ended, remaining blocks will be sold on www.newbreedart.co.za, after which the available collection will be restocked on a continual basis.

“Participation in the New Breed Art Blocks project is, however, on invitation only. We therefore encourage artists to enter the New Breed Art Competition to get on our radar as the talented, upcoming local artists we are looking for to ensure the project’s success.”

Half of the proceeds from the sales will go to the artists, while the other half will be ploughed back into the competition, ensuring its continued growth and expansion.

“Further expanding its art impact, the New Breed Art Competition will this year also sponsor the main visual arts prizes for both the Vrystaat Arts Festival’s main festival, and vrynge,” Louw said.

Sam Moleko, director at Phatshoane Henney Attorneys, said the competition provided mentorship, curatorial support and exposure through the New Breed Winners Group Exhibition set to be held in August.

Brusch and Pauline Gutter, who were part of last year’s judging panel, are mentoring the 2018 winners in the run-up to the exhibition.

  • The submission of entries for this year’s competition will be welcomed at the Oliewenhuis Art Museum from 16 to 22 September, with selection taking place from 17 October until 24 November.

Voting will be open on the website, displaying selected works, to determine the winner of the public choice award from 17 October until 11 November.

Winners will be announced at the prize-giving function on 14 November.

NEXT ON NEWS24X

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

 
Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.