Phatshoane Henney Attorneys has again committed to unlocking the creativity of Free State artists by launching the third edition of the Phatshoane Henney New Breed Art competition. The launch followed the achievements of the two previous years, 2016 and 2017, respectively.This year’s edition launched on 20 March in Bloemfontein and continues the law firm’s effort to discover talent and affording artists the chance to showcase their creativity. The theme for this year’s edition is “Be brave. Be bold. And enter”. It challenges artists to unlock their true potential. Sam Moleko, director of the law firm, said the slogan hopes to challenge artists to unlock their true potential. “We pride ourselves celebrating excellence and creativity in art through this competition and breed new artists. “We aim at providing a platform for the discovering and advancement of new and emerging artists in the Free State. This is irrespective if you are a self-taught or a student at institutions – we want to discover such talent in the province,” said Moleko.In line of advancing the discovered talent, Moleko announced that for the first time the work of this year’s winners will be on exhibition.“A winners group exhibition will be included in the main Vrystaat Arts Festival in Bloemfontein this year,” he said. From 6 to 22 July, artworks by the 2017 New Breed Art Competition winners will be on view at Gallery on Leviseur in a group exhibition format. The competition is exclusive for artists residing in the province.Echoing the theme and call by the sponsor, guest speaker Les Cohn of Art Source South Africa, has encouraged entrants to do their best to craft winning entries which will open doors for them in future. “This competition, which I was very pleased to hear about as an artist and Free Stater, is an opportunity with great benefits. You should look beyond it. It is like any competition where you must try your best to present best products. “Conceptualise your work towards your goal, to wanting to win the competition and review it to ensure it meets the criteria. Do submit work done with the utmost of your ability,” said Cohn. She encouraged artists to grab the opportunities the competition provides to advance the careers of Free State artists. A whooping R100 000 in prize money is at stake. The winner will get R50 000 and the runner up R20 000. Two merit award winners, as well as the public choice award winner, will each get R10 000 for their individual efforts. This five artists also qualify for the winners group exhibition to be held mid 2019. Key competition dates:Submission of entries at Oliewenhuis Art Museum is from 10 to 16 September.Selected works will be exhibited at Oliewenhuis from 18 to 25 November, and selected works open for voting on the website to determine the public choice award. This is from 18 October to 5 November. Winners will be announced at the prize-giving function on 8 November. Entry forms are available at www.phinc.co.za/art.