Bloem Show a real showpiece

2018-05-09 06:01
Culture flair: The Tse Ntle Tsa Mangaung cultural group was some of the multitude entertainment for the audiences at this year’s Bloem Show staged over ten days at the Bloemfontein showground. This group from Bloemfontein gives the audience a cultural flair on the last day of the shown, on Saturday (05/05). Photos: Teboho Setena

Culture flair: The Tse Ntle Tsa Mangaung cultural group was some of the multitude entertainment for the audiences at this year’s Bloem Show staged over ten days at the Bloemfontein showground. This group from Bloemfontein gives the audience a cultural flair on the last day of the shown, on Saturday (05/05). Photos: Teboho Setena

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This year’s Bloem Show closed on a high note on Saturday (05/05), having brought the Free State capital to life over ten days.

The show started on 26 April and this consumer event made provision for diverse traders and businesses to mark the milestone of 135 years of existence since 1883.

According to Elmarie Prins­loo, Bloem Show chief executive officer, approximately 105 564 people attended the show over ten days. She said the audience came from far and wide.

“The attendance number is 5% less than in 2017, but it took place over ten days instead of the 11 days as in 2017,” said Prinsloo.

On the first five days the event attracted over 37 165 people, and the number increased significantly to 60 000 in the sixth day of the show. This show attracted customers and visitors from all over the country, and an average of 350 local, national and international exhibitors, 25 agricultural championships and more than 2 500 creative crafts entries – an enormous economic boost for the region.

Prinsloo said there were positive spin-offs from the event under a depressed economy.

“There was a mixed reaction from traders. Some felt the effect of the economy while some did excellent sales – marketing and the right product made a difference.

“Some did the best since their involvement at the show.

“With the current volatile economic climate in South Africa, one should recognise and value the financial injection of more than R35 million into the local economy that Bloem Show generated,” said Prinsloo. The show attracted 328 exhibitors. These exhibi­tors, in approximately 342 exhibition spaces, were judged and 57 qualified for golden awards and 102 for merit awards. A total of 18 trophies were presented.

“According to the indepen­dent panel of ten judges, the quality of exhibitions was good. Aspects such as marke­ting, neatness and general impression were considered during the judging,” she said.

The winners in the different categories received their trophies at the Absa exhibitor’s breakfast held on Monday, 30 April.

Approximately

105 564 people attended the show over ten days.

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