Bums height of fashion

2016-01-20 06:00

KNOWN as ATM, an abbreviation for the African Trade Mark, the appetite for a big bum has increased into a cultural phenomenon across the colour line.

Instant butt enhancers, butt injections and butt implants are just some of the many means women are resorting to.

This is done in order to achieve the big bum effect that has been increasing in popularity, thanks partly to urban music videos, which glorify curvier shapes.

South Africans are no exception to the bum phenomenon, which goes back as far as nearly two hundred years.

The posterior of Sarah ‘Saartjie’ Baartman was put on show to the lewd amusement of Europeans that caused worldwide scandal.

For those not brave enough for the butt implant surgery, which places artificial implants either under or on top of the muscle to enhance the size and shape of the butt, padded panties have become the biggest new craze for those seeking an instant bigger posterior.

Hidden butt pads, graded by size, are in high demand in the shops of Bloemfontein.

Sold from as little as R70, shop owners say the instant bum panties are a hit with customers tired of a “small ass”.

“A bigger bum is the new black and everybody wants one,” said shop assistant Adeline Monyatso.

Monyatso, a shop assistant at a store in the Checkers Arcade, Bloemfontein, said the shop sells more than ten bum enhancers weekly.

Monyatso said the butt enhancers were purchased by women from all races; mostly inspired by celebrities such as Nicki Minaj and Kim Kardashian. Though China City, located in the central business district of Bloemfontein, does not have the bum enhancers in stock, the shops there are littered with bum and hip creams meant to make your hips and bum bigger.

Tshepo Moloi, an assistant at one of the shops in China City, said the creams are daily bread to some of their customers.While some female customers in the various stores said they would not yield to the big bum craze, others said they would not mind owning an instant bum enhancer because butt implants surgery was too expensive.

He says being called a fat ass is the highest form of flattery for ladies, as the bottom becomes the key focal point of pop culture’s roving eye.

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