Business women urged to persist

2017-09-27 06:03
With the graduates of the Women Enterprise Coaching Programme (WECP) are, from the left, front Ernest Meas (Seda), Sharon Steyn (Nocci), Hope Jabbie (Seda), Dr Joy Ndlovu (programme facilitator) and Thami Ndlovu (guest). Photo: Boipelo Mere

With the graduates of the Women Enterprise Coaching Programme (WECP) are, from the left, front Ernest Meas (Seda), Sharon Steyn (Nocci), Hope Jabbie (Seda), Dr Joy Ndlovu (programme facilitator) and Thami Ndlovu (guest). Photo: Boipelo Mere

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On Thursday (21/09), 23 women were awarded certificates after completing the ten-month Women Enterprise Coaching Programme (WECP) through the Small Enterprise Development Agency (Seda). The event was hosted at the Horseshoe Inn.

The aim of the programme was to intensify support for women-owned enterprises and improve their businesses in terms of turnover and new jobs.

The programme provided an environment for women who are owners of small and medium-sized enterpri-ses (SMEs) to sharpen entrepreneurial competencies necessary for running their businesses successfully, to establish new business networks and to share experiences.

The coaching sessions were facilita-ted by expert business coach Dr Joy Ndlovu of Ndlovu and Company Holdings. The sessions mostly focussed on growth strategies and business performance.

Sharon Steyn, chief executive officer of the Northern Cape Chamber of Commerce and Industry (Nocci), was the keynote speaker at the graduation ceremony.

She urged the graduates to stand together and protect Kimberley and its development. She warned them to shy away from taking business-rela-ted bribes.

Steyn discussed the working relationship with organisations like the Black Management Forum, National African Federated Chamber of Commerce and Industry (Nafcoc) and other business leaderships.

“Stick to it, don’t let your dreams fall. If they fall, make another dream,” Steyn emphasised.

“I will protect my members and the businesses until the end.”

Charmaine Ramasedi, one of the graduates, said she was proud to have been part of the programme.

Having run her business, Ratosiya Mechanics, for the past three years in Kimberley, she now foresees huge growth, especially in turnover.

According to Ndlovu, making time for the course had been the biggest challenge for the women.

“Time for self development was all they needed, and it was just not on their side,” Ndlovu said.

She said that the women had huge potential for growth if they marketed themselves and networked better.

She highlighted that the coaching sessions had been surrounded by a lot of hardships experienced by the ­women.

“Which was a good thing, because how will you succeed in competing against big businesses if you cannot walk with me.”

Ndlovu explained that the women had a responsibility to actively keep moving forward.

“It is not government’s responsibility to create jobs; what it does is create opportunities that you have to fish for through working with stakeholders like Seda.”


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