Campaign to root out violence

2018-11-28 06:01
From the left are Grant Pereira (Carling Black Label brand director), Nolwazi Tusini (Social commentator) and Craig Wilkinson (founder of Father A Nation) at the #NoExcuse campaign and booklet launch in Johannesburg on Thursday (22/11).Photo: Teboho Setena

From the left are Grant Pereira (Carling Black Label brand director), Nolwazi Tusini (Social commentator) and Craig Wilkinson (founder of Father A Nation) at the #NoExcuse campaign and booklet launch in Johannesburg on Thursday (22/11).Photo: Teboho Setena

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The #NoExcuse campaign by the beer brand Carling Black Label will be intensified countrywide starting in 2019.

The campaign, launched in 2017, is currently piloted in two provinces: the Western Cape and Gauteng.

The objective is to root out the scourge of gender-based violence in society at large, galvanising men to take the lead in the programme.

Grant Pereira, brand director for Carling Black Label, announced future plans to the media during the campaign’s review of its impact one year after its launch in 2017.

The initiative also supports the annual international campaign of 16 Days of Activism for No Violence Against Women and Children from Sunday (25/11) to 10 December.

Pereira said some of the findings were that men used alcohol as an excuse to perpetrate gender-based violence.

He said the #NoExcuse movement has been significant in championing the cause for South Africans taking a firm stance against gender-based violence.

Pereira said while the brand entertained, it was also duty-bound to educate the society, particularly men, to be responsible.

“As a leading beer brand amongst South Africans, and a brand that seeks to rally a new order of champions, we challenge the men of our nation to take a symbolic stand,” said Pereira.

“The #NoExcuse movement is a fundamental investment of our role in the society to give know­ledge about core responsibilities.

“Our engagement is for two reasons: to up the reputation the brand stands for what it means to be a man and a need to educate what it means to be a man,” said Pereira.

This year the initiative has been intensified on two fronts: the recording of 16 seconds of silence over 16 Days of Activism, allowing for public participation, and the launch of a booklet titled No Excuse for Abuse.

The recording is to encourage men to participate by recording 16 seconds of silence themselves.

The published booklet contains valuable information about how to deal with gender-based violence and why it happens, as well as its negative impact.

Craig Wilkinson, founder of Father A Nation, a non-profit body, is the author of the booklet.

“The missing aspect discovered is the education of life skills among men,” said Wilkinson.

“Mature men are missing in action to groom and nurture boys about what it means to be a man, the responsibilities of men in society, as well as how to treat women.

“Part of the problem, I found, is that fathers are absent in mentoring boys because we are a fatherless society, yet we expect good from young men who have mentors.”

The #NoExcuse campaign is planned for five years, with a vision to drive behavioural change among men in society at large.

The movement challenges South African men to stand against gender-based violence by driving awareness and provoking action.

This is undertaken by partners Takuwani Riime, helpline through Lifeline and Father A Nation, as well as through online partner www.forgood.co.za, where the public at large can get involved in initiatives.

We challenge the men of our nation to take a symbolic stand. – Grant Pereira

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