A man’s true sense of self, defining his role in society, has come to the fore through a campaign seeking to define the true meaning of being a man. The process of seeking torchbearers in society is being undertaken by South African beer brand Carling Black Label. This was discussed at the Walter Sisulu Hall in Kliptown, Soweto, on 19 November. The event coincided with marking International Men’s Day. The day came about when in 1989, Dr Jerome Teelucksingh chose 19 November to honour his father’s birthday and to also celebrate how on that date Trinidad and Tobago’s football team had united the country with their endeavours to qualify for the World Cup. A panel of five accomplished men from diverse industries shared their views regarding the burning issue about what they understand a man should be, during a discussion themed “Bold, Brave and Strong”. These were Pallance Dladla (actor), Robert Marawa (sports broadcaster), Donovan Goliath (comedian), Craig Wilkinson (author) and Eusebius McKaiser (political analyst and author). Each of them bravely shared their views on being a man. Marawa highlighted the fact that some men believe showing masculinity defines being a man in modern day society even when it is irrelevant. “Men do have emotions and there’s nothing wrong when a man sheds tears, because he is a human being,” said Marawa. “The portrayal of brave, bold and strong men in our society used to be through adverts showing big guys coming out of the gym or mine, not being emotional. “As a man, to do your nails and hair was seen before as being weak, and not bold, brave and strong. “If going around and beating up women to show masculinity, and believing it is about being a man, is wrong. “We hope to change the mindset via ‘Bold, Brave and Strong’.” Discussions tackle issues that are facing men in modern day society. This came after a television commercial launched in September by the beer brand which asks the question, “Be a man. What does that mean?” “Through conversation, many barriers can be broken and as a result an opportunity to reshape masculinity arises,” said Grant Pereira, Carling Black Label brand director. “It is not every day that men are willing to openly engage in conversations with other men about relevant and authentic matters that lead down a path of true self-evaluation about where masculinity is going,” Pereira said. He said discussion allowed for the gathering of various perspectives around the true meaning of being a man. “We are committed to rallying a new order of champions so that ‘our sons grow up to be better’ too,” said Pereira.