Farmers from the Northern Cape and its North West Region were applauded on Grower Appreciation Day (also known as Farmers Day) in Hartswater on Thursday (25/10). The theme “100% homegrown” applied and guests of the private and public agricultural sector attended.Frikkie Lubbe, agricultural manager of South Africa Anheuser-Busch InBev, said this event was to acknowledge and appreciate the farmers’ hard work in producing barley. The event was also to showcase the company’s public interest committment and how it will improve farmer capability and sustainability.The commitment is sharply focused on efforts to strengthen and transform the agricultural sector through the implementation of smart, sustainable programmes that aid in job creation and in building a new cohort of emerging and commercial farmers. The work includes the development of improved local crop varietals, the dissemination of farming’s best practices that empower and expand the grower community, the implementation of new technologies to aid farmers in crop production, and facilitating a material increase in hops and barley production to serve the local and export markets.The acting mayor of the Phokwane Municipality, Cllr Crockett Adams, applauded the company for supporting black emerging farmers and creating jobs. He also pleaded with the SAB to be more involved in local sports and urged all attendees not to drink and drive.At the event, awards were bestowed on farmers. Frank Lawrence of Idson Farming received the significant contribution award, Louis Olivier received the lifetime recognition award, Vivian Seboko (first-time female winner) were honoured as emerging barley producer of the year and Dewald Dempers of Die Dewald Dempers Boerdery Trust won the barley producer of the year award.