Power Fashion has proven to be a fashion retailer of value.Coming from humble beginnings in Swaziland, this retailer is committed to delivering quality clothing and footwear to customers. Power Fashion has just opened its first store in Kimberley, and promises to offer huge family savings on fashion. For over 60 years, this family business has served communities nationwide by offering low-priced fashion items for the whole family. The evidence is in the prices. Despite the economy’s inflation rate, the prices have remained largely unaltered over the past year. Can other retails say the same?Included in their product range is the Power Cell department, where customers can find the latest electronic accessories and cell phones.For a one-stop shopping experience, customers can buy sim cards and airtime, and top up their electricity.“We want to stand by our shoppers through these financially hard times by offering an alternative to the rising price of clothing,” says Steve Young, Power Fashion’s marketing manager. “It is with great excitement that Power Fashion opens its first store in Kimberley. We want to offer great value to the Northern Cape,” he said.The team of over 1 300 service-oriented staff is united by a set of shared principals that ensure cost-cutting, value for customers and power to guests.The Northern Cape is the only province that has not yet benefitted from Power Fashion’s offers. Gauteng, Mpumalanga, KwaZulu-Natal, Limpopo, the Eastern Cape, Free State, Lesotho and Swaziland are already home to 100 stores.If your style needs a little inspiration, get down to Kimberley’s friend in fashion to experience these savings for yourself. The shop is situated at 38 Phakamile Mabija Street, and will be officially opened on Thursday (29/11). For more information, like the Power Fashion Factory page on Facebook.