Fedauto aims at diversification

2016-10-12 06:00
THE current staff of the Ford dealership in Church Street are from the left, front: Refilwe Khatite, Hannelie van der Merwe, Yolandie van Jaarsveld and Pulane Matshona; back: Alfred Nhlapo, Willem Molaba, Tim Cook, Piet Moloi, Chris Lubbe, Laetitia van Loggerenberg, Martin Fouché, Justin Ryan, Ben van der Walt, Gordon Drysdale, Billy Coleman, Morris Mhlambi, Stanley Mofokeng, William Mabuya, Kobus Oosthuizen, Sam Moeti and Ernest Mlangeni. Photo: Marguerite Vermeulen

THE current staff of the Ford dealership in Church Street are from the left, front: Refilwe Khatite, Hannelie van der Merwe, Yolandie van Jaarsveld and Pulane Matshona; back: Alfred Nhlapo, Willem Molaba, Tim Cook, Piet Moloi, Chris Lubbe, Laetitia van Loggerenberg, Martin Fouché, Justin Ryan, Ben van der Walt, Gordon Drysdale, Billy Coleman, Morris Mhlambi, Stanley Mofokeng, William Mabuya, Kobus Oosthuizen, Sam Moeti and Ernest Mlangeni. Photo: Marguerite Vermeulen

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FROM 1 October, the Ford dealership in Church Street, Bethlehem, is owned and managed by Fedauto.

Justin Ryan, co-owner of Fedauto, says this company is partially owned by the owners of Mortimer Toyota.

Ryan says most of the employees will continue in their positions and only a new management team will be appointed.

The Fedauto group aims to own a few dealerships and Ryan says they find the synergy between dealerships very positive.

A large number of professional people are involved in the larger company, meaning better management, administration and client service.

“It also gives clients a large choice of vehicles, new and used, in stock,” says Ryan.

“If anyone wants a specific vehicle, it could be searched for between all the different dealerships.”

According to Ryan the company wanted to diversify.

Mortimer was traditionally only identified with Toyota. As the company saw Ford and Mazda as strong and good brands, they were also incorporated in the larger group.

In January 2015 Fedauto acquired the Ford and Mazda dealerships in Newcastle and in March 2015 the Ford and Mitsubi­shi dealerships in Kokstad also became a part of Fedauto.

Fedauto also acquired two used vehicle businesses, as well as the Ford dealerships, in Harrismith and Dundee.

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