Law firm helps artists

2016-04-20 06:00
PHATSHOANE HENNEY ATTORNEYS in Bloemfontein launched its New Breed Art Competition in association with the Oliewenhuis Art Museum. Attending the launch were from the left Philo Nel (director: Phatshoane Henney Attorneys), Yolanda de Kock (Education Officer: Oliewenhuis Art Museum), Ester le Roux (curator: Oliewenhuis Art Museum), Magdel Louw (marketing manager: Phatshoane Henney Attorneys) and Sam Moleko (director: Phatshoane Henney Attorneys).  Photo: Supplied

PHATSHOANE HENNEY ATTORNEYS in Bloemfontein launched its New Breed Art Competition in association with the Oliewenhuis Art Museum. Attending the launch were from the left Philo Nel (director: Phatshoane Henney Attorneys), Yolanda de Kock (Education Officer: Oliewenhuis Art Museum), Ester le Roux (curator: Oliewenhuis Art Museum), Magdel Louw (marketing manager: Phatshoane Henney Attorneys) and Sam Moleko (director: Phatshoane Henney Attorneys). Photo: Supplied

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LAW FIRM Phatshoane Henney has launched the New Breed Art Competition in partnership with Oliewenhuis Art Museum. This first-of-its-kind Free State visual arts competition is aimed at discovering new and emerging Free State-based artists. It also aims at providing broad corporate and public exposure in order to showcase contemporary art from the province. Five categories will share R100 000 in prize money.

This is a natural extension of Phatshoane Henney Attorneys’ passion for creativity and challenging tradition, which has enabled the firm to become known for being a new breed of law firm. “We believe that in art one has a medium which pushes boundaries and perceptions and challenges us to evolve. We have launched the art competition to boldly state our primary intention of identifying talent and a new generation of artists and remind us of the power of creativity,” said Sam Moleko, director at the law firm.

“A proud Free State firm, Phatshoane Henney Attorneys also values its roots and believes in celebrating the abundance of excellence forthcoming from the province. We are excited to, through this competition, provide a platform for Free State artists to exhibit their talent and in so doing help lay the foundation for a promising artistic career,” he added.

The selected artists and their work will be showcased on the official art competition website (www.phinc.co.za/art) and shared via social media, enabling engagement from the public and, finally, nominations for the Public Choice Award, an innovative feature of the competition aimed at attracting broader public exposure for the competition and selected artists.

The competition is open to all South African artists aged 18 years and older that reside in or are primarily in the Free State. Candidates should have not held a solo exhibition at a commercial gallery involving more than 20 works.

To provide interested artists with further information, a non-compulsory competition information session will be presented on 3 May from 15:00 to 16:00 at the Oliewenhuis Art Museum. Thereafter, entries are to be submitted from 5 to 11 September.

After first-round shortlisting, selected artists’ work will be exhibited at Oliewenhuis and also profiled on the website from 20 October. An independent panel of judges will conduct a final round evaluation of the works afterwards, with the prize-giving function on 17 November this year. First prize is R50 000 and the runner-up prize is R20 000. Two Merit Award prizes of R10 000 each and one Public Choice Award prize of R10 000 are also up for grabs.

The winners and selected artists’ work will be featured in the Phatshoane Henney Attorneys 2017 calendar for clients and the monthly newsletters reaching South Africa’s top corporate, institutional and governmental clients for 12 months.

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