The South African National Council on Alcoholism and Drug Dependence has called on the public to support its anti-drug campaign, Kick Your Habit. The initiative is nationwide and is ongoing with a series of campaigns held from 23 to 29 June at selected towns in the country.The initiative follows reports on substance dependency statistics showing that drug consumption in South Africa is twice the global average and second to none in Africa (UN World Drug Report, 2014). Cannabis, cocaine, and tik are the most abused drugs.The campaign aims raising awareness of the complexities related to addiction and dependence, seeks to build awareness through experience; by challenging individuals within our communities and country to stop using one “thing” for a week and experience, albeit briefly, what a substance dependent might go through in treatmentThe average age of drug dependency in South Africa is 12 years and decreasing, stats revealed. The report reveals that South Africa is among the top ten narcotics and alcohol abusers in the world. The report revealed that for every 100 people, 15 have a drug problem and for every 100 rands in circulation, 25 rands are linked to the substance abuse problem (Christian Addiction Support, 2016). “Drug and Alcohol dependency is destabilising the fabric of South African society and is often linked to other social ills (such as violent crime, gender-based violence, child abuse, and the ever-increasing HIV/AIDS incidence rates). The South African youth are particularly vulnerable to the experimentation and long-term use of substances. “The cost to the country is measured not merely in rands, but also in loss of creativity, innovation, artistry and talent to name a few,” said Roger Weimann, SANCA national marketing convenor.