The beauty pageant designed for curvy and shapely models, Miss Plus Size is Me South Africa, has taken centre stage in the Free State’s capital. This year’s first edition of the Miss Plus Size is Me category for unmarried models reached a high note with the crowning on Friday (10/03) in Bloemfontein. The pageant gives the contestants the platform to show that fat is equally fabulous. The Bloemfontein-based model representing the Free State, Boitumelo Seduku, scooped the title of Miss Plus Size is Me, after strutting her stuff to impress the panel of judges who unanimously chose her as the deserving recipient of the title. Zanele Chaka from the North West Province and Babalwa ka Mabhoza from Gauteng were chosen as the first and second princesses.Special awards were also presented to contestants.Seduku received the Miss Photogenic award, adding glamour to her crown of Miss Plus Size is Me.Mabhoza, second princess, walked away with the Miss Charity award, while Zanele Chaka received the Miss Public Choice award. ?Bontle Matlaela, who was also a favourite, was voted Miss Personality.A total of 20 models mastered the catwalk. The finalists were from the Free State, Mpumalanga, North West Province, Gauteng, Limpopo and the Eastern Cape. They made it to the final round after preliminary rounds held earlier this year. This beauty pageant, where models can showcase their plus size figures, is the brainchild of a local pioneer in entertainment, promoter Samuel Leeuw, affectionately called “Chief”. “The aim of the pageant is to tip the scale in favour of celebrating the fuller figure and banish the belief that only thin models are gorgeous and fabulous. “The pageant is about self-worth and appreciation. As much as slender or thin, fat or curvy should be part of the celebration of who we are,” said Leeuw.