Model aims for New York

2018-03-07 06:00
Yonela Louw

Yonela Louw

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“Never stop believing in your dreams. Hard work will eventually pay off. And always remember that education is the key to success.”

This is the motto of Kimberley-based model and artist Yonela Louw (16).

This Gr. 11 learner of the Kimberley Technical High School and a model of E-models Kimberley has just been announced as one of the top-100 finalists in the search for the Face of Just You Model and Artist Management.

Yonela stands the chance of winning a 12-month modelling contract in New York, should she be chosen as the face of the agency.

According to Yonela, she entered the search in January after seeing the advertisements for participation on social media.

“I competed with a thousand models from across the country to battle it out for the top-100 spot, while a panel of judges was monitoring all social media activities,” says Yonela.

“The power of branding influenced the judges’ decision on who would make it to the top-100 finalists for the Face of Just You Model and Artist Management search.”

This model wants to one day study law in order to improve the lives of young girls by being involved in projects that uplift the community.

“I believe that every girl should be comfortable in their own skin.”

Yonela started a sanitary product project in 2017. Beneficiaries ranged from street children to young girls from disadvantages homes.

Since she started modelling at the age of 14, Yonela has won two awards at the South African Championships of the Performing Arts in Rustenburg, representing the Northern Cape.

She was also crowned second princess of the Kimberley High Schools pageant in 2016.

In 2017, Yonela was crowned the first Miss Kimberley Technical High School and the second princess of the Kimberley High Schools pageant.

Members of the public can SMS the number 090 to 35224 to help Yonela make it into a top-25 spot for the Face of Just You Model and Artist Management search.

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