MTN, Celtic renew ties

2017-08-16 06:03
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Local football giants Bloemfontein Celtic and MTN are set to continue with their multi-million rand sponsorship deal on new terms.

The club and the giant cellular phone company are currently in discussions over the extension of the sponsorship deal after the previous three-year agreement expired on 30 June.

The extension of the deal will see the mobile phone company becoming the longest title sponsor of Phunya Sele Sele since 2010-’11.

Bridget Bhengu, MTN senior manager: communications, says the company and Celtic have enjoyed a mutually beneficial partnership since the 2010-’11 season after agreeing to an initial three-year contract.

“MTN is currently discussing new terms of engagement with Celtic for the next season to become the official sponsor,” says Bengu.

Bengu says an appropriate announcement will be made once both parties’ discussions have been finalised on new terms to extend the sponsorship. The deal is reportedly worth R130 million and Phunya Sele Sele reportedly received R30 million per year.

Khumbulani Konco, Celtic’s chief executive officer, stated that an announcement on the extension of the deal could be made this week ahead of the club’s supercharged opening premiership league encounter against Kaizer Chiefs.

The titanic match will be played at the Free State Stadium on Sunday (20/08).

MTN came on board to replace rival mobile phone company Vodacom after the latter would not agree to terms with the Mangaung-based outfit.

The just-ended contract between Celtic and MTN became effective during the tenure of the club’s previous managing director, Jimmy Augousti, under whom the team had a successful stint, managing to win the Telkom Knockout Cup in 2012.

Celtic, the 1985 Mainstay Cup winners and the 2005 SAA Supa 8 Cup champions (now MTN 8 Cup), have struggled to restore their former glory under the current ownership.

Phunya Sele Sele’s lost glory is notable due to relegation battles and the non-staging of the annual players’ awards ceremony.


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