PEP eases financial back-to-school strain

2016-01-13 06:00
THESE large backpacks are available at reasonable prices.

THESE large backpacks are available at reasonable prices.

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PEP, which has 70% of the school shoe market and over 57% of the uniform market in South Africa, is committed to ease the financial strain for its customers, who are the first to feel the strain of rising costs of fuel, electricity and food.

“Through our research over the years, one message that has been consistent from our customers is that their children’s education takes priority,” explained Nobesuthu Tom, PEP marketing director.

For this Back-to-School (BTS), the company has negotiated with its manufacturers to freeze the price of the entry level Student Prince synthetic shoe at last year’s prices in an attempt to help customers back to school: R59,99 for girl shoes size 8-1 and R64,99 for boy shoes size 8-1.

This shoe is manufactured under the PEP Student Prince label to ensure that quality standards are never compromised. PEP’s Student Prince shoe range also includes a higher quality leather shoe, which is expected to be the lowest priced leather school shoe in the market this BTS period: R119,99 for girls (size 9-1) and R129,99 for boys (size 9-1).

PEP managing director, Leon Lourens, said a key part of his company’s social responsibility is to help customers with the best possible prices on all uniform items.

  • “We have the buying might and we also manufacture many of the uniform items in South Africa. Our aim is to bring down the cost of uniforms for BTS, without compromising quality, while also maintaining stock levels of all school uniform items throughout the year,” said Lourens. PEP, in conjunction with Express, is giving away PEP vouchers worth R150 each to lucky readers. To enter the competition, answer this question: Who is the marketing director of PEP? If you know the answer, SMS BTS followed by your answer and name to 45527 (eg. BTS Lucky Moloi Musa Gumede).

A SMS costs R1,50. The competition line opens on Wednesday (13/01) at 09:00 and closes on Thursday (14/01) at 12:00.

The winners will be contacted telephonically. Normal competition rules apply.

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