Project aims to share

2017-05-31 06:05

Africa’s giant retailer Shoprite is encouraging South Africans to share with the less fortunate this winter to support its #YellowPacketChallenge.

The public can support this ­initiative by donating grocery bags filled with non-perishable goods to individuals and organisations in need.

The #YellowPacketChallenge is aimed at encouraging people to join hands with the retailer in order to reach even more people and organisations facing hunger.

The initiative runs until 9 July and aims to relieve the scourge of hidden hunger facing communities.

Shoprite is asking consumers to take hands with the retailer by filling a yellow packet with everyday essentials and giving it to somebody less fortunate.

“It is incredible what can happen when people come together for a good cause,” said Neil Schreuder, Shoprite’s marketing director.

“We want to show that anyone has the capacity to give back and make a difference in their communities.”

He believes the project is in line with Shoprite’s long history of reaching out to and supporting the local communities in which it ope-rates.

Schreuder said that a number of the retailer’s supporters, including Nomzamo Mbatha, Bokang Mon-tjane-Tshabalala and Siphiwe Tshabalala, Tol Ass Mo, Mafa Bavuma, Marc Lottering and Jo-Ann Strauss, have all accepted Shoprite’s
#YellowPacketChallenge and are visiting organisations of their choice to donate yellow packets filled with much-needed provisions.

“Shoprite will match every donation made with a donation of its own,” said Schreuder.

In line with helping to fight the hunger facing millions of people, the retailer also gave access to several community projects to sell fresh produce from their sustainable food gardens at Shoprite and Checkers stores across South Africa.

This was undertaken on Sunday (28/05) to mark World Hunger Day and to raise awareness.

“The Shoprite Group believes in taking hands with local community organisations in the fight against hunger,” said Adele Lambrechts, communications manager of the Shoprite Group.

“Its vision is to enable ­communities to feed themselves in an independent and sustainable manner, which has resulted in the implementation of sustainable food gardens across the country.

“By investing in and expanding long-term sustainable initiatives such as food gardens, community feeding schemes now have access to fresh and nutritional produce.

“They are also able to sell their excess crops in order to generate much-needed funds,” Lambrechts said.

  • Members of the public can share their participation in this act of kindness on Shoprite South Africa’s Facebook page or on Twitter, ­tagging @ShopriteSA using the #YellowPacketChallenge hashtag and nominating a person or business to do the same.

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