Project aims to share

2017-05-31 06:05

Africa’s giant retailer Shoprite is encouraging South Africans to share with the less fortunate this winter to support its #YellowPacketChallenge.

The public can support this ­initiative by donating grocery bags filled with non-perishable goods to individuals and organisations in need.

The #YellowPacketChallenge is aimed at encouraging people to join hands with the retailer in order to reach even more people and organisations facing hunger.

The initiative runs until 9 July and aims to relieve the scourge of hidden hunger facing communities.

Shoprite is asking consumers to take hands with the retailer by filling a yellow packet with everyday essentials and giving it to somebody less fortunate.

“It is incredible what can happen when people come together for a good cause,” said Neil Schreuder, Shoprite’s marketing director.

“We want to show that anyone has the capacity to give back and make a difference in their communities.”

He believes the project is in line with Shoprite’s long history of reaching out to and supporting the local communities in which it ope-rates.

Schreuder said that a number of the retailer’s supporters, including Nomzamo Mbatha, Bokang Mon-tjane-Tshabalala and Siphiwe Tshabalala, Tol Ass Mo, Mafa Bavuma, Marc Lottering and Jo-Ann Strauss, have all accepted Shoprite’s
#YellowPacketChallenge and are visiting organisations of their choice to donate yellow packets filled with much-needed provisions.

“Shoprite will match every donation made with a donation of its own,” said Schreuder.

In line with helping to fight the hunger facing millions of people, the retailer also gave access to several community projects to sell fresh produce from their sustainable food gardens at Shoprite and Checkers stores across South Africa.

This was undertaken on Sunday (28/05) to mark World Hunger Day and to raise awareness.

“The Shoprite Group believes in taking hands with local community organisations in the fight against hunger,” said Adele Lambrechts, communications manager of the Shoprite Group.

“Its vision is to enable ­communities to feed themselves in an independent and sustainable manner, which has resulted in the implementation of sustainable food gardens across the country.

“By investing in and expanding long-term sustainable initiatives such as food gardens, community feeding schemes now have access to fresh and nutritional produce.

“They are also able to sell their excess crops in order to generate much-needed funds,” Lambrechts said.

  • Members of the public can share their participation in this act of kindness on Shoprite South Africa’s Facebook page or on Twitter, ­tagging @ShopriteSA using the #YellowPacketChallenge hashtag and nominating a person or business to do the same.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
ADVERTORIAL
Competition regulation for a growing and inclusive economy

ADVERTORIAL: The Competition Commission of South Africa is conducting advocacy work in the South African automotive aftermarket industry and has gazetted a Draft Code of Conduct for public comment.

/News
 

Man scores date with tennis superstar after Twitter bet

It’s a modern day Cinderella story, but one American man took ‘shoot your shot’ seriously in 2017.

 
 

You won't want to miss...

Who are the highest paid models of 2017?
10 gorgeous plus-sized models who aren't Ashley Graham
5 top leg exercises for men
10 best dressed men of 2017
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.