MANAGEMENT MARKETING is a great career to pursue and graduates of the Boston BCom Management Marketing agree. Tessa Bircher is a working mom and now also a Boston BCom Management Marketing graduate. She tells her story: “In January 2013 my mentor, our company chief operations officer (COO), reminded me that although I provided all the information, data, reports, analysis and forecasting for the operational and support side of the business, which was then presented to the board by himself, I was not able to be part of that because the minimum requirement was a degree. “His analogy was that I did not have a ticket to the game, although I knew more about the game than all the others put together. I moaned that it was too late – I was too old, I had kids – how was I ever going to do something about getting a degree. He said these words to me: ‘A year from now you are going to wish you had started today’.”Bircher went online, did some research and completed the Boston online application. “This started my journey. I decided that I would try to do the full course-load each semester. If my family was making sacrifices, one or two more hours a week would be easy, rather than an additional year or two down the line.”Whether it is in a small business, a big manufacturer, a bank or even a government department, marketing and management skills are required to ensure success in the marketplace, says Kerry Damons, marketing manager of Boston.Damons says that there are many areas of specialisation in marketing and management. If you are new to the field, it is a good idea to speak to a career advisor to make sure you choose the best option to serve your career dreams. Such career advice is free of charge at Boston Colleges nationwide as part of the college’s corporate social investment. Boston offers various study options in marketing: from entry-level qualifications to more advanced diplomas and degrees. These include the BCom degree in Management Marketing, diploma in Marketing Management, the higher certificate in Marketing Practice, the higher certificate in Advertising and Integrated Communication Practice and short programmes such as The Retailer, and The Sales Representative. The shorter programmes lead to both higher learning possibilities as well as immediate employment.Damons explains that short learning programmes allow for alternative routes of entry to higher education that are equivalent to the National Senior Certificate (NSC) standard. This is in keeping with the objectives of the National Qualifications Framework (NQF) and the Department of Higher Education and Training (DHET) to help adult and young-adult learners who have not achieved a National Senior Certificate to get access to higher education. “With an entry-level qualification, you can enter the marketing field by first becoming a marketing assistant or marketing secretary and then you can work your way up,” says Damons. If you are interested in a degree, Boston’s BCom in Management Marketing equips students with the knowledge and skills for advancement in the fields of business, management and marketing with a focus on digital marketing, social media and brand management Z all buzzwords in the marketing field of today. Bircher explains how she managed to complete all these modules, multitasking along the way. “I worked hard and was fiercely protective of my time. I adjusted my work hours to be 06:00 to 15:00. Work received its allotted hours, the kids got me in the afternoons, my health and fitness received a few hours each week, and the balance went to studying. I am so proud to have completed my degree.”The Boston degree makes provision for the latest marketing trends and includes modules such as financial management, entrepreneurship and marketing and brand management. Damons points out that the degree is an excellent option available to those who have not yet registered for tertiary studies as applications are still open for 2016.“We can accommodate both full-time and part-time students at various tuition centres nationwide,” she says. “Our state of the art tuition centres provide compu-ter access to optimise our students’ learning experiences, whilst providing structured support and guidance.” The BCom in Management Marketing is a Higher Education Quality Committee- (HEQC) and DHET-accredited course. The minimum entry requirement is a National Senior Certificate for degree entry. Mature students may apply for recognition of prior learning. All learners can make use of the alternative short learning pathways available.“In today’s world it is important to go for a field of work where there is progress and job prospects,” says Damons. Get details on Marketing and Management qualifications offered by Boston at www.boston.co.za or visit the Bloemfontein branch or phone 051-447-5700.