Putting new spin on training

2016-07-27 06:00
DJ BOIPELO (right) teaching local DJ Khanyi a few tricks of the trade.

DJ BOIPELO (right) teaching local DJ Khanyi a few tricks of the trade.

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A FEMININE touch was given to the entertainment industry by giving young women the chance to become better DJs on stage.

This was done through a local company, Vada Ego Promoters CC, hosting its Feminine Touch DJ Training workshop.

Aimed at empowering local DJs in the province, the programme was held in partnership with the National Youth Development Agency (Nyda) and the Small Enterprise Development Agency (Seda). It offered motivation and equipped attendees with skills pertaining to business, brand marketing and music rights.

The training programme, held at the Recreation Hall in Galeshewe on Saturday, 9 July, saw two prominent DJs, DJ Boipelo and DJ Lady PK, including businesswoman Tshegetsang Seebela, taking the young women through business coaching and mentorship programmes.

DJ Boipelo, originally from Kimberley, started her career in 2001. She has been one of the top DJs in Johannesburg and is now a businesswoman and a qualified accounts manager.

DJ Lady PK, who is also a businesswoman, started her career as DJ in 2003.

Sebeela is a businesswoman, business coach and philanthropist.

During their presentations, the three women all agreed on the importance of getting an education to fall back on, even if you are in the entertainment industry.

Sebeela emphasised that passion was good, but that it needed to be backed by commitment.

“With passion and commitment you can reach success in relation to achieving your objectives,” Sebeela said.

Price Madiba, host of the event, who is also a businessman and events consultant, also shared his experience with the trainees.

He said he saw a need for proper training to empower women in the province to use opportunities in this career and business in the entertainment industry.

He said the women from this province would be able to eliminate the perception that DJs should necessarily be associated with manhood and masculinity, as skills were being transferred to them.

“In the Northern Cape, women do not even account for 2% of representation within the entertainment industry,” said Madiba.

He pointed out that the Northern Cape was the worst-performing province in the intertainment industry.

“That is why the standard of our entertainment does not go up, because there is not really any competition. There is a dire need for new role players.”

He explained that Nyda and Seda were seen as the perfect partners in terms of giving business mentorship and training for all their programmes related to youth empowerment in business.

He further applauded the two entities for their positive track record and success stories.

At the end of the programme, the attendees were given practical training by their mentors in new tactics on spinning the disks.

Prizes were given to those participants who showed extraordinary skills on the deck.

As a way forward after the training programme, mentorship will start immediately through the commitment of all stakeholders.

“The mentors will incorporate the students in their performances and appearances in an effort to market their (students’) brands.”

Madiba said the current status of Kimberley and the Northern Cape hardly having female representation in the form of artists, entertainers and DJs for clubs and events would soon be a thing of the past.

“We have also identified a gap for females in the sound engineering industry.”

Madiba expressed his appreciation towards local sponsors and highlighted his wish to extend similar workshops to all the districts of the Northern Cape.


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