The South African National Blood Service (SANBS) is implementing a mass blood drive to recruit new donors and ensure there is sufficient stock of safe blood available in South Africa. The #NewBlood campaign, starting today (21/03), is targeting the collection of 4 500 units of blood on the public holiday. The recruitment drive is prompted by dwindling number of blood donors. “Currently less than 1% of South Africans donate blood. We often experience shortages which places lives at risk; lives of babies born prematurely, lives of accident victims, lives of women giving birth and the lives of people fighting cancer,” said Silungile Mlambo, chief marketing officer for SANBS. “We are therefore calling on anyone who has never donated or has not donated in over a year to become an agent of change and lend a hand by becoming a blood donor, starting on Human Rights Day.”Anyone over 16 years old, weigh over 50 kg and practice a safe lifestyle, can be a blood donor. The campaign paves the way for the start of the Easter holiday period.