Shelter gets help with skills

2019-05-29 06:00
Social Work students at the University of the Free State (UFS) help Bloem Shelter to launch sustainable income generating initiatives. From the left are, front: Siyabonga Dladla, Winnie Sereeco (UFS’s Department of Business Management), Mpendulo Siguca, Refilwe Selepe, Nombulelo Nontshinga and Mohau Moqabalane; back: Siphokazi Lisa, Pierre du Plessis, Joey Wessels and Estie Ludeke. Photo: Dan Xangaza

Social Work students at the University of the Free State (UFS) help Bloem Shelter to launch sustainable income generating initiatives. From the left are, front: Siyabonga Dladla, Winnie Sereeco (UFS’s Department of Business Management), Mpendulo Siguca, Refilwe Selepe, Nombulelo Nontshinga and Mohau Moqabalane; back: Siphokazi Lisa, Pierre du Plessis, Joey Wessels and Estie Ludeke. Photo: Dan Xangaza

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Bloem Shelter in Bloemfontein is envisaged to benefit greatly from a marketing skills training programme to help them to generate extra income for a sustainable future.

This intervention is an initiative by a group of third-year students enrolled for Social Work at the University of the Free State (UFS).

The initiative will see about 20 people from the Bloem Shelter trained over two days on 10 and 11 June.

This was announced recently following the successful consultation with the students, the university and the flea market.

Siyabonga Dladla, one of the Social Work students, said an analysis was conducted into the needs of the shelter operating as a non-profit organisation.

“Marketing skills training to aid the generation of income to ensure sustainability were identified as critical. The centre already produces a range of items, from beads, hand crafted arts to baked pro­ducts,” said Dladla.

He said their involvement is of importance because the shelter has to achieve longevity and sustainability, since it plays an important role in the community of Bloemfontein by housing vulnerable people.

Winnie Sereeco of the UFS Department of Business Ma­nagement, said the ability to market products was identified as the obstacle keeping the shelter from generating extra income.

According to Sereeco, training on marketing and sale skills remains fundamental to ensure sustainability of the shelter.

“These skills are empowering and create opportunities to grow and attract potential partners,” she said.

Members of the shelter will in addition be able to sell at the flea market to generate extra income.

Sereeco said training on small scale would also enhance the quality of shelter.

The centre already has support projects and holds various fund-raising projects in which products made by the shelter are available for sale and order.

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