SuperSport and CSA partnership a win for cricket

2018-07-11 06:01

SuperSport and Cricket South Africa (CSA) are teaming up to deliver a world-class T20 competition to a South African and global audience.

The two parties recently announced a ground-breaking agreement in terms of which a new company (Newco) will be formed, in which both CSA and SuperSport will be shareholders.

CSA will hold the majority share and both shareholders will contribute capital to fund the Newco. SuperSport will broadcast the competition throughout sub-Saharan Africa and the adjacent islands and provide a broadcast feed to international broadcasters.

CSA will retain control over all cricket-related matters and associated commercial activities while SuperSport will control all broadcast matters and associated commercial activities.

The inaugural event will be played in November and December and will consist of 32 matches.

“The CSA is delighted to announce this equity partnership with our long-term broadcast partner, SuperSport,” said Thabang Moroe, acting chief executive of CSA.

“We have put the problems we experienced with the proposed Global T20 League behind us and look forward to hosting the new competition (which will be named later). This event will create wonderful opportunities for local players (both Proteas and youngsters) to hone their white ball skills.”

While not providing specific figures, Moroe labelled the deal as “the biggest in the history of South African domestic cricket, which will ensure the welfare of the game in South Africa.”

Gideon Khobane, chief executive officer of SuperSport, said: “CSA has been an outstanding partner of SuperSport’s for many years. This agreement sees our relationship taken to the next level, where we will pool our mutual resources in a partnership which will create quality cricket and provide entertaining content for cricket fans locally and broadcast viewers both domestically and globally.

“To have the Proteas and international stars competing together with local talent will improve the quality of T20 cricket produced by South Africa.”

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