‘Talent alone not enough’

2016-05-11 06:00
HIP-HOP ARTIST Tebogo Molatole, alias Naycha. Photo: Supplied

HIP-HOP ARTIST Tebogo Molatole, alias Naycha. Photo: Supplied

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FREE STATE-BORN hip-hop artist Naycha, real name Tebogo Molatole, strongly believes that talent alone is never enough for rising to greater heights in the tough music industry. Youthful and ambitious, he is on a mission to make it big in the industry. “It takes more than talent to succeed in the music industry. The question is whether we are doing enough as artists to grow in the industry,” said Naycha.

The artist spoke at a media conference at Pacofs in Bloemfontein on Thursday 21 April, announcing his upcoming show Friends, Family and Fans. The evening show is set for this Saturday (14/05) at the OFM Down Stage at Pacofs. He said the show was inspired by fans who had been urging him to produce more inspiring music.

Naycha pointed out that local musicians appeared to rely on talent and neglected utilising media platforms to solidify their brands. His sentiment has further sparked the big debate on why highly-talented people are not always highly successful.

Determined to represent the province through his music, the rising hip-hop star has urged Free Staters to also support local artists as he prepared to rock the stage on Saturday.

Naycha said artists were partly to blame for the non-existence of a platform for the promotion of local music. To ensure that local artists reap the rewards of their work, Naycha has advised them to follow correct procedures to register their music with the correct bodies.

Hits such as “BlekSam”, featuring Chad Da Don and “Homnat”, are some of the tracks he is expected to perform live to enthrall the audience attending the show. Naycha will share the stage with other local artists such as Castino, Kwanza, Tam Carson and K.

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