Tourism hails bus on route to bright future

2018-01-17 06:00
Boarding the Northern Cape Tourism Bus are, from the left, Collin Fortune (Northern Cape Tourism Authority chairperson), Mirriam Kibi (mayor of the Pixley ka Seme District Municipality) and Mac Jack (Northern Cape MEC for Finance, and Economic Development and Tourism).Photo: Boipelo Mere

Boarding the Northern Cape Tourism Bus are, from the left, Collin Fortune (Northern Cape Tourism Authority chairperson), Mirriam Kibi (mayor of the Pixley ka Seme District Municipality) and Mac Jack (Northern Cape MEC for Finance, and Economic Development and Tourism).Photo: Boipelo Mere

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The Northern Cape Tourism Bus will remain visible in the province and will travel from one town to the other to deliver the Northern Cape product.

This campaign was launched in Britstown during the festive season in December 2017 in an effort for the province to remain a tourist destination of choice.

Launched by Mac Jack, the Northern Cape MEC for Finance, and Economic Development and Tourism, Collin Fortune, chairperson of the Northern Cape Tourism Authority (NCTA), and Sharon Lewis, NCTA CEO, on Wednesday, 13 December.

Jack expressed his wish for people to flock to the pro­vince and explore it. He emphasised that safety should remain a priority in order for word of mouth to become an effective way of promoting the province as a tourist destination.

The launch was held on the N12 near the Shell garage, where the bus was easily visible.

This proved to be a good place for all road users to familiarise themselves with the bus and explore the idea behind the campaign.

The MEC mentioned that the youth were becoming active in tourism campaigns by being equipped with special training.

“This is for them to become activists and role players within the tourism industry,” Jack said.

He expressed his commitment towards implementing training and job opportunities for the youth who are willing to become active in the tourism industry.

“Thus we invite young people to prepare themselves for those opportunities. We are going to train you and we are going to ensure that you have access to employment opportunities,” he emphasised.

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