Business indaba aims to turn people’s dreams into reality

2019-07-03 06:00
Small entrepreneurs from Msinga display their work at the My Business Indaba event. photo: supplied

Small entrepreneurs from Msinga display their work at the My Business Indaba event. photo: supplied

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IT has been reported that the unemployment rate is currently at 27.6 %, resulting in consumers with less disposable income and tighter purses.

In the current economic climate, small businesses globally have been suffering due to the economic downturn, crushing the dreams of thousands of entrepreneurs.

“Inflation, coupled with a lower demand for goods and services, and retrenchments across various industry sectors, have added to the plight of small business owners who are battling to find ways to grow their customer base. Ithala has initiated tailor-made programmes for SMMEs to turn people’s dreams into reality,” said Ithala Corporate Social Investment Co-ordinator Andile Mabaso.

With its many robust interventions in place, Ithala remains optimistic that the situation can be turned into a positive.

Ithala strives to play a catalytic role in stimulating and nurturing the entrepreneurial spirit of SMMEs and promoting enterprise development in KZN.

A key programme initiated by Ithala, which has played a pivotal role in transforming people’s dreams into reality, is My Business Indaba.

A My Business Indaba business clinic was hosted in partnership with Msinga Municipality on June 26 and June 27. According to Mabaso: “South African women generally start businesses and participate in the early stages of entrepreneurial activity, but their businesses typically remain stagnant and never realise their full potential”.

That is why day two of the My Business Indaba business clinic focused on women in business in SMMEs. Aptly titled “Imbokodo Iyazenzela” or “Women doing it for themselves”, it is a unique enterprise development journey which seeks to acknowledge dynamic women making a positive impact in their communities on a public platform.

The programme has been a pillar of support to female entrepreneurs who require access to finance and the resources to grow.

The Mayor of Msinga, BP Ngcobo, welcomed Ithala and encouraged Ithala to continue with such initiatives as they bring the community together to share much-needed knowledge, as the community is still developing.

She also insisted that entrepreneurs young and old should not be deterred by the current state of the economy but persevere while moulding their business to meet the demands of their target market, find a unique selling proposition and provide excellent service. — Supplied.


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