THE month of September is tourism month in South Africa. The whole objective of the celebration is to foster awareness among the public on the importance of tourism and its social, cultural, political and economic value. uMzinyathi District Municipality, in conjunction with the four local municipalities; namely Umvoti, Msinga, Nquthu, and Endumeni; will hold its Tourism Month and cultural festival celebrations from September 27 until September 29. The celebrations will be officially launched on September 27, at Lake Merthley, in Greytown, to coincide with World Tourism Day, celebrated on September 27. The theme of this year’s celebration is: “Watching Our Culture Seeds Blossom”. The celebrations will kick off at Lake Merthley with the honouring of four iconic musicians, who have since passed, who were born in the uMzinyathi District. Khulekani Mseleku “Mgqumeni”, Sibongiseni Ngubane “Mjikijelwa”, Simosakhe “Mthalane”, and Mtshengiseni Gcwensa; all stalwarts of Maskandi music; will be honoured for their contributions to South African music and for putting the uMzinyathi District on the map with their achievements in music. uMzinyathi District Municipality Mayor Petros Ngubane said: “One of our main purposes with these celebrations is to encourage tourists — domestic and international —to visit and experience our district’s diverse offerings and also to highlight the tourism sector’s vast capabilities in creating jobs and contributing positively in reducing our district’s unemployment rate. “We can see the positive contribution tourism brings to our local economy, and we remain hopeful in seeing more job creation from the tourism sector.” The celebrations will proceed as follows:• September 28 — Nquthu — Cycling and Family Day at the open space next to the taxi rank at 6 am• September 28 — Endumeni — Tourism Awards at Glencoe Town Hall at 5 pm• September 29 — Msinga — Cultural Festival at Mephelankani at 9 am. — Supplied.