Why is Safa so camera shy?

2015-06-16 06:00

HAVING worked in public relations at some point in my life, I am astounded at the humility and coyness of Safa some years earlier regarding a substantial “donation” to charity — $10 million, to boot.

So here’s South Africa, the much-vaunted pioneer of World Cup football for Africa, donating $10 million to some “African diaspora” (huh?) support programme, and not asking for one iota of publicity.

Golly gosh. Usually if some small business donates one used football and a sweaty tracksuit to a local charity, it is accompanied by photographs of grinning donors and recipients, flanked by a two-storey cheque and several suitably emaciated beneficiaries.

Yet here we go donating $10 million and nary a word is said.

We were not witness to a visual, audio or pictorial junket of the entire head echelon of the (then) Safa queueing up to be seen as munificent and altruistic promoters of the underprivileged.

No noticeable flesh-pressing or smug grins of self-sacrifice were plastered across either Molefi Oliphant or Danny Jordaan’s mugs. Gee, I wonder why they were so camera shy?

Could it be because it was a bribe? And we all know that the very nature of a bribe is to be underhand, hidden and kept from the light of day.

Funny, sounds just like the $10 million.



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