#ActForChange Fund launched

2016-05-24 06:00
Pupils from Mnyakanya High School in Ntolwane, KZN receive their water donations from Shoprite. Photo: supplied

Pupils from Mnyakanya High School in Ntolwane, KZN receive their water donations from Shoprite. Photo: supplied

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THE Shoprite Group recentlylaunched the #ActForChange Fund to assist drought-stricken communities in South Africa.
Since then Shoprite and Checkers customers have helped raise R200 000 through the fund, which will be used to drill new boreholes and refurbish broken ones.

The #ActForChange Fund has made it easier for people to make a difference in their community. The fund will now focus on alleviating hunger, in partnership with FoodBank SA, in line with Shoprite Group’s core focus.

The Gift of the Givers Foundation as well as Agri SA, two organisations that have co-ordinated some of the strongest responses to the drought crisis, have partnered with the Shoprite Group to ensure that the donation of many South Africans make a real, practical impact on communities most affected by the drought.

The Shoprite Group has a long history of reaching out to communities impacted by disasters. The Group had already donated more than a half-a-million litres of water to various towns in the Free State, North West and KwaZulu-Natal since February.

However, when customers started enquiring about how they could get involved, the retailer quickly introduced a till-point donation facility called the #ActForChange Fund to give customers an opportunity to respond accordingly. Customers are able to donate to the Fund by adding R5 or more to their purchases at any Shoprite or Checkers till point across the country.

Neil Schreuder, marketing director at Shoprite, said customers nationwide have demonstrated their desire to #ActForChange through their generous donations.
“Each donation is critical as it serves to bolster the work already being done to address the impact of the drought. We would like to say a huge thank you to all of our customers who donated. Each small donation goes a long way in effecting change.”

He said the establishment of the #ActForChange Fund has made it easier for ordinary people to make a difference in their communities. Responding to the devastating drought is just one example of how the fund will be used to support local communities. Going forward, the fund will specifically focus on alleviating hunger in local communities, in partnership with FoodBank South Africa. This is in line with the Shoprite Group’s core focus on fighting hunger across South Africa. - Supplied.


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