AdvertorialTruly Grounded

2016-05-17 06:00

WHILE working as a waitron at “Stretta”, Ryan Schalkwyk, owner of Truly Grounded noticed the incredible quality of coffee being brewed professionally by the baristas of “Lineage Coffee­”.
He said he became aware that the owner of this coffee label, Craig Charity, was the SA Barista champion at the time, who then finished 15th at world champs 2014.
“I saw this as a massive opportunity. I decided to approach Craig Charity for barista training, and he saw my excitement from the get-go.
“Two months down the line I was so intrigued by making such a great product for others to enjoy, that I decided to plan a mobile coffee business launch. I worked for a few months on a part-time basis at “Lineage”, most shifts falling in the morning due to the massive rush of coffee orders. Three things were drilled into me at Lineage - cleanliness, consistency and speed. Thanks to the guys at Lineage, I became a passionate barista and coffee lover.
“I have also completed a basics coffee training course with 13 staff members from the Blue Marlin Hotel in Scottburgh,” said Schalkwyk.

He said that the Truly Grounded Café sprouted­ from a rapid growth of his interest regarding excellent coffee.
“The name ‘Truly Grounded Café’ symbolises and represents my personal nature of being, ‘grounded’ and ‘true’ to myself.
‘Grounded’ symbolises the roots of my experience with coffee – committing to always delivering my best, thus improving the final product people get to enjoy. At TGC, we hope to create a family sort of atmosphere, urging everyone to stay true to themselves. This is part of our business-with-a-purpose goal, as we would like to create a conscious approach to business and consumer life,” he said.
“The lion represents the Lion of Judah, which symbolises great strength and prosperity, all while remaining grounded and true to his roots. It is also a symbol for our Earth-conscious approach.”

Speaking about the product, Schalkwyk said: “Truly Grounded Café is committed keeping the environment ‘green’. In order to stay true to our commitment, we only use cups and lids which are biodegradable or compoatable. Our business cards are stamped from used paper cups,” he said.
“We do not use long-life milk, as this takes a lot away from the coffee’s flavour. We therefore only use full cream milk, always fresh.
“Our beans are roasted specifically for Truly Grounded Café, by Craig Charity under White Label Roasting. These beans are micro-roasted, ensuring optimised flavour of each coffee origin­, and guaranteed freshness which too enhances the flavour and benefits of coffee. Our beans are guaranteed to be sourced ethically through mainly smallholding farms in Africa and South America, all grown in a sustainable manner.”

Truly Grounded also create delicious and healthy freshly pressed juices, served in a glass bottle to keep it green.


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