“WE all experience the circle of life and will inevitably reach old age. It is important to note that at this stage in one’s life, nothing matters more than love,” says Tafta CEO Margie Smith.Tafta is calling upon the public to share their love this Valentine’s day through its Hug Therapy Campaign. The campaign aims to turn attention to the elderly in our community who have very little to look forward to on this day of love. “Tafta invites you to give the ultimate gift of goodness by spreading the love and sharing a hug with a resident. For many people a hug is a common exchange - one that is easily taken for granted - but for hundreds of lonely, sick or stressed senior citizens, it is a powerful emotional gesture that offers immeasurable comfort and joy. “A single embrace offers numerous therapeutic benefits including decreasing stress, reducing depression. A sense of appreciation has also proven to stimulate happiness,” said Smith.Tafta plans to spread the love with the help of local celebrities and public generosity.“For our residents, love is a place of hope and a feeling of belonging. Through this campaign we hope to give these very special members of our society the love and sense of inclusion that they long for. A hug, which is a seemingly small gesture, is one of the interactions that our elderly citizens miss most.”Join Tafta in the month of love and share the comfort of a cuddle or hug with an older person. For more information contact 031 332 3721. - Supplied.