Cheer-box campaign under way

2017-12-26 06:00
Pupils at Treetops. pHOTO: SUPPLIED

Pupils at Treetops. pHOTO: SUPPLIED

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AS Christmas fast approaches most people eagerly prepare to share a festive feast and gifts with their loved ones but for the elderly of the city’s care facilities these celebrations are not guaranteed.

Each year, hundreds of senior citizens at Tafta - The Association for the Aged - prepare to spend Christmas without their families, instead they will rely on the company of staff and other residents for a sense of belonging.

In an effort to bring some much-needed festive joy to its residents, Tafta launched its annual festive cheer box campaign, which allows these elderly folk to enjoy opening a gift of dignity this Christmas.

“The festive season is a difficult period for many of our residents because it is often a reminder of fond memories and being without their loved ones. Tafta makes every effort to ensure that these special people do not feel alone.

“Something so modest may not seem like much to most people but to the elderly people who can barely recall the last time they felt wanted and appreciated it means the world,” says Gail Samuels, divisional manager income development, marketing and PR.

Through the initiative, sponsors and donors are encouraged to sponsor or provide essential toiletry items for the residents which will be beautifully packaged for the festive season.

Through public generosity the organisation provides more than 500 senior citizens with a cheer box this year, ensuring that nobody is left without opening a gift this Christmas.

The festive campaign was launched to make Christmas special for hundreds of elderly folk throughout Durban who would ordinarily have very little to look forward to and welcome the much needed toiletry packs.

“This simple gesture means so much to our residents. It not only allows them to feel included and share in the joy of the season but is a reminder that they are being thought of and cared for.

“It is extremely rewarding to see the sheer joy these initiatives bring,” says Samuels, who asked people to consider donating the following:

Toiletries: body lotion, toothpaste, toothbrush, face towel, bath sponge, hair shampoo, soap, powder, ear buds, Vaseline, body powder, Aqueous cream, razors and adult nappies.

Groceries: tinned food, instant cereal, sugar, tea, coffee, instant soup

Should you wish to donate, deposit in Tafta. Bank: First National Bank, Account Number. 6257 2084 285. Branch: Durban Main. Branch code: 22-14-26.

Use your surname as the beneficiary reference and email details of your cash donation to us at info@tafta.org. za in order to receive your tax certificate and our grateful thanks.

For further information, contact Ateesha or Fatima on 031 332 3721 or email ateesha@tafta.org.za - Supplied.

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