Donate a toy, spread festive cheer

2017-11-07 06:00
PHOTOS: Abhi IndrarajanThobekile Honono and Khaya Dladla.

PHOTOS: Abhi IndrarajanThobekile Honono and Khaya Dladla.

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THE Upper Highway community will now have the power to spread cheer to a disadvantaged child’s life with the 2017 Toy Story drive .
The campaign hosted by East Coast Radio and Game believe that just by donating a new toy, one will have the ability to fuel a child’s imagination and even inspire them for a life time.

East Coast Radio’s Toy Story with Game, now in its 17th year, will again provide joy through toys to thousands of children in government hospitals, children’s home and crèches across KwaZulu-Natal.

Over the next six weeks, all Game stores in the province will have collection boxes where you can donate new toys. Collection boxes can also be requested by schools or businesses.

These donated toys are then distributed at paediatric wards in state-owned facilities across the province.

East Coast Radio General Manager Boni Mchunu sais: “Many of these children are battling severe illness, sometimes without a mom or dad by their side. And for some of them this is the first new toy they have ever received, so Toy Story truly is a special campaign.”

She said that the success of the campaign lies in the generosity of the people of KwaZulu-Natal and the various stakeholders.

“Durban Deliveries will collect all toys donated to the campaign from the Game stores and collection points, while Gift of the Givers will assist with the sorting and storage of all the toys.

“Hirt and Carter produce the toy story boxes and Verigreen supply the bags to pack all the toys for delivery. The Red Cross Air Mercy Services help to deliver toys to areas that are inaccessible by road.

“Aside from the toy donations, you can also make cash donation.

Every cent of the funds donated to the campaign will be channelled into the Game AmaLunchbox project. Marketing, PR and CSI Manager at Game, Elisabeth Ric-Hansen explains the project: “Game aims to curb the detrimental effects of hunger on the educational development of children­ by providing disadvantaged schools nationwide with mobile kitchens which contain facilities that permit them to prepare meals for their students in hygienic conditions.

“With full tummies, the children are afforded the opportunity to give school their best shot,” she added.

To get involved, email to receive a collection box. - Fever Reporter


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