Don’t drink and drive, use safe alternative

2017-12-19 06:00

WITH silly season upon us and as millions of South Africans prepare for holiday travel this December, Drive Dry, in association with Uber, has launched a public pledge campaign.

On December 15, 24, 25 and 31, the days most notorious for high numbers of alcohol-related road accidents, Drive Dry will be giving out complimentary Uber ride vouchers to any person who visits @DriveDry on Facebook, Twitter or Instagram and publicly takes the pledge to drive dry.

Drive Dry is a Diageo SA initiative, previously known for its award-winning scare campaign “Papa Wag Vir Jou”, and for its more recent, hard-hitting “#ThisIsMyStory” campaign.

Starting in December, Drive Dry is kicking up things a notch by asking South Africans to take a stand and publicly profess never to drink and drive.

In January the ministry of transport announced that the last festive season’s road fatalities were 1 714 – a five percent increase on the previous year.

At the release of the report, the ministry attributed a significant number of these deaths to driving under the influence of alcohol.

“Most people have been touched in some way or form by drink driving – think of that experience, the loved one who was lost or that injury that will forever plague them.

This is your chance to stand up and say ’no’, it is not okay to drink and drive, especially when we have so many transport options available these days,” says Sibani Mngadi, corporate relations director at Diageo SA.

For all other days this year and next Drive Dry is encouraging people to take the pledge and reward those that do so with spot prizes, including Uber rides, shopping vouchers and cash.

With the help of Uber, celebrity ambassadors and targeted marketing over Easter and long weekends in 2018, they hope to achieve mass support for the cause.

Alon Lits, general manager at Uber sub-Saharan Africa says: “The Drive Dry campaign is a great initiative and we are extremely proud to be a part of it. This campaign helps to spread the word about enjoying a night out responsibly by asking everyone to make Uber their sober driver in an effort to reduce drunk driving and make our roads safer for everyone.”

To take the pledge and lead by example, visit @DriveDry on Facebook, Twitter or Instagram and click to share your pledge.

- Supplied.

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