TO end stereotypes and to create awareness about albinism, human trafficking and the LGBT community, Embo Ward 8 held a beauty pageant on Satur- day.The chairperson of the sport community for Ward 8 in Embo, Kwanele Mhlakwane, said that they heard the cry of community members about being excluded and treated unfairly due to them not “fitting in” and created a sport for them.“Many members in the community are treated differently; and we do have sports such as soccer, netball and rugby; however some don’t like much of these sports, rather they prefer being on the ramp. “That’s when we saw the need to establish our very own Miss and Mr Ward 8,” he said.“Even though we had the resources to have the beauty pageant, we needed an expert to help us carry this through and that’s when we contacted Lifestyle Fashion Models (LFM) to help us.” LFM spokesperson Gugu Mkhasibe, who’s also the chairperson for the Human Victim Friendly Centre, said they were more than thrilled to be part of this initiative because they deal with people, especially girls, who’ve been through a lot and many of them seem to be interested in doing just one thing — modelling. “Some of the girls we deal with have been involved in human trafficking all in the name of becoming an inspiring model, because the people who pose to be modelling agencies promise to put them at the top,” she explained.Mkhasibe said they are not only dea- ling with those who have been victims of human trafficking, but also people who are living with albinism, and the LGBT commu- nity. “People living with albinism are always discriminated because of the colour of their skin, same as the people from the LGBT community who are seen as a shame to their families. With this [event] we want to let them know that they are also not different from others,” said the spokesperson.