Joy of giving in a shoe box

2016-09-20 06:00

PLEDGING for the annual Santa Shoebox Project opened this month and this year marks the 10th birthday of an initiative that has become one of South Africa’s favourite ways to give over the festive season.

From a humble 180 shoe boxes donated in its first year, the Santa Shoebox Project has now notched up more than half a million Santa Shoebox gifts donated to underprivileged children across South Africa and Namibia.

In the first day of pledging, over 13 141 boxes were pledged, and this number is growing by the hour. For the sixth year Pep stores will cover 80% of the project’s operating costs and Laser Logistics will ensure that the right Santa Shoebox reaches the right child.
Stor-Age provides Drop ‘n Go points around the country in support of Drop Off, as well as giving away free flat-packed shoe boxes to donors.

What makes the Santa Shoebox project a favourite is that it is personalised­. Donors choose “their” child/ren by name, age and gender, and are encouraged to remember that a pledge is a promise.

The 2016 theme of “More Than Just A Shoebox” alludes to how each of the eight prescribed contents of a Santa Shoebox impacts profoundly on the life of an underprivileged child.

The toothbrush and toothpaste are the promise of dental health and a confident smile. The facecloth and soap ensure good personal hygiene and health. The school supplies support a quality education. The outfit of clothing encourages great self-esteem. The toy and sweeties reinforce that every child deserves to be loved and spoilt.

This year the Santa Shoebox Project aims to donate 100 000 boxes to underprivileged children throughout the country.

For 2016 and 2017, Santa Shoebox will focus on water, distributing Hippo Rollers to communities who don’t have the luxury of running water­ in their home. - Supplied.

To make a pledge go to

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.