National Beer Day comes to SA

2017-01-24 06:01
The mastermind behind National Beer Day, Lucy Corne, enjoys a beer ahead of the event set to take place next month. PHOTO:supplied

The mastermind behind National Beer Day, Lucy Corne, enjoys a beer ahead of the event set to take place next month. PHOTO:supplied

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LOCAL beer lovers can chug away happily knowing that National Beer Day will happen on February 4 this year.

This may be the first National Beer Day for South Africans but it certainly will not be the last as it is expected to be celebrated on the first Saturday of every February.

United Kingdom-born beer and travel writer Lucy Corne, also known as “Brew Mistress”, was the mastermind behind the concept.

She has launched a number of campaigns on social media urging people to take part in the festivities. In addition she has also done a number of radio interviews and posted reminders on her blog in order to get the word out.

According to the Brew Mistress, International Beer Day is a northern hemisphere initiative which falls in August. Corne said she felt South Africans shared her passion for beer and needed a day dedicated to celebrating this passion during the summer.

“Nothing quite demands a cold beer like a hot, sunny South African day,” Corne said. She explained there would be no set event that would take place on the day but urged brewers, bar owners, restauranteurs and distributors to come up with ways to celebrate the fun day.

“The idea is to get beer lovers to celebrate their beloved beverage and to introduce as many new people as possible to the different kinds of beer,” Corne explained. Corne and some of her associates intend to be a part of the festivities.

“I will attend a number of events that will be held in Cape Town. I plan to spend the entire day with my fellow beer lovers,” she said.

The Brew Mistress encouraged South Africans to get together and celebrate the diversity of beer in South Africa. She appealed to people to try different types of beer because that is what this day is all about.

“As long as people get together and enjoy a few cold beers then I’m happy,” Corne said.

The Brew Mistress added that she is thrilled with the responses that she has received from local beer lovers. “A number of people have contacted me saying they are looking forward to the beer day celebrations,” she said.

She also said people have been posting positive comments on social media and some Cape Town beer lovers have also volunteered to help with circulating posters that will be used to promote the first National Beer Day cam- paign.


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