New Fiat 500 hits SA shores

2016-05-31 06:00
The new Fiat Photo: supplied

The new Fiat Photo: supplied

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FIAT 500: the ‘great little car’ and emblem of mass motorisation in Italy, of which nearly 3.8 million were sold and which has become firmly established in collective imaginary, was introduced in 1957. Fifty years later, in 2007, Fiat chose to capitalise on that heritage and drive into the future: the new 500 was born and it was an immediate success.

Eight years later, with over 1.5 million sold; the torch is being passed to the New 500 with which Fiat is preparing to take on new market challenges without forgetting its own deep roots. Made by the Centro Stile Fiat, the car has a refreshed exterior and interior design which is unmistakably 500 and even more attractive.

It has not grown in size but it is packed with more technology, engine versions and customisation ideas: only in this way can the icon evolve and refine the features which have turned it into a masterpiece even further.

Available in two versions (tin top and convertible), the New 500 will have three trim levels at launch: Pop, Popstar and Lounge.

The first includes seven airbags, Uconnect Radio 5” with six speakers, AUX-IN and USB ports, and controls on the steering wheel and LED daytime running lights as standard equipment. The Popstar version adds automatic climate control system. The New 500 Lounge version is even richer featuring additional sophisticated details, like a panoramic glass sunroof, 15” alloy rims, chrome-plated front grille, Uconnect Radio 5” LIVE touchscreen infotainment system and leather steering wheels with controls allowing to integrate a smartphone, use many apps on the onboard system and stay connected.

The engine line-up of the New 500 includes a 0.9 TwinAir engine (65KW or 77KW), In particular, the two-cylinder engines boast record-breaking performance: 90 g/km for the 65 KW engine, 99 for the 77KW. In short, the latest arrival is even more focused on sustainable future mobility.

Audacious and seductive, the New 500 has no fewer than 1900 innovative details, all designed to enhance originality and make its style even more refined at the same time. New are the front headlights with LED daytime running lights, the rear light clusters, the colour palette, the dashboard, the materials: the updates are substantial but loyal to the unmistakable 500 style.

Not by chance, the iconic Fiat is the manifest of a new concept of mobility; it is a ‘gentile revolution’ on the world’s roads because it can make apparently opposite values meet.

So, today the New 500 is refreshed under the sign of aesthetic continuity and technological evolution. This is the magical formula of being 500, the only model capable of coherently blending opposites: it is exclusive, yet accessible; it is a global best-seller with a quintessentially Italian heart; it is an elegant product which is also packed with fun. It is very personal although over 1,500,000 units have been sold. What is more, the New 500 combines technology and sentiment to reassert itself as the benchmark in its segment from all points of view.

New design alloy rims – 15” and 16”, also diamond-finished – are also available. The colour palette features 13 body paints (seven pastel, one three-coat and five metallised), featuring the new Corallo Red and Opera Burgundy. Two striking black-yellow and black-red variants are also available in combination with ‘Second Skin’, an exclusive customisation offered by the New 500 to satisfy the most different moods and creative needs. Everyone can tailor the 500 they want and dress it with ever new looks. Walking into a dealership will be a bit like walking into a high-end fashion house.

The New 500 offers a further outstanding opportunity which will not cease to surprise and stimulate imagination and flair while respecting the spontaneous congeniality that the iconic Fiat has always triggered. It is called ‘Second Skin’ and it is an exclusive customisation for transferring one’s own personality onto the bodywork and feeling always at ease with Italian made taste and elegance.

The New 500 fits brilliant with fuel-efficient engines which are even more environment-friendly, as demonstrated by the Euro 6 type-approval. Combined with five or six speed mechanical gearboxes or a Dualogic robotised transmission, the engines line-up available at launch include , the Twin Air 65KW or 77 KW.

The TwinAir 0.9 cm3 is available in two versions: 65KW and 77KW. Fuel consumption of the first is equal to 3.8 litres/100 km on the combined cycle with emissions lower than 90 g/km of CO2: this is a remarkable result in terms of eco-sustainability and further proof of the concrete, accessible technological solutions made available by Fiat to a very large audience to provide the best possible benefits for the environment and for the owner’s pocket. In particular, the TwinAir engine stands out as a concrete example of how technology can reduce consumption and emissions, at an affordable price.

The Fiat family in South Africa comprises of the iconic Fiat 500 , Fiat 500 Abarth and the all new Fiat 500x. All vehicles are available throughout the extensive Fiat dealer network in South Africa.

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