‘Next Generation’ project opens

2016-08-02 06:00
 Photo: Hayley Dennyson Pick n Pay staff and well-wishers at the opening of the revamped outlet.

Photo: Hayley Dennyson Pick n Pay staff and well-wishers at the opening of the revamped outlet.

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PICK n Pay at Christians Village in Hillcrest relaunched as part of the retailer’s “Next Generation” project on Tuesday 26 July and offer an improved shopping experience, a more efficient environment for staff and better customer service.

“Our shoppers have told us they enjoy these new stores immensely,” said Pick n Pay Group marketing executive, Adrian Naude.

“They love the convenience of the new layout, the easy navigation, the innovation in products and the look and feel of the stores as a whole.”

Shoppers at the new Hillcrest store can look forward to a more welcoming and appealing store with brighter colours and clearer signage, open spaces, dedicated destination areas, “hero” departments with additional products in innovative packaging, and a stronger focus on fresh products.

“No doubt our customers will love the new fresh hall, the signature of our Next Generation stores, which offers a larger product range with improved in-store technology ensuring faster replenishment,” said Anil Gopichund, KZN Pick n Pay, general manager.

“What this means is that shoppers will always get the freshest produce, no matter what time of day they do their shopping.

“In addition, the product ranges at the Hillcrest store have been handpicked to cater to the needs of the community shopping at this store, with many insights coming from Smart Shopper data on shopping trends in the area.

“A sushi bar awaits in the new-look store where fresh sushi can be made to order and prepared in front of you. Also new is the wine alcove stocked with a range of wine from some of the country’s best estates that caters to every taste and budget.

“As you’d expect we have plenty of new cheese at the cheese counter, from cheddar to Gruyere and everything in between.

“Private label brands No Name, PnP and Finest are looking great and customers now have access to a wider range of convenient and well-priced items. Look out for our new range of PnP Italian meals, including pizza, lasagne­, and pasta bakes that also offer great value for money. Our new range of soups is also fantastic for winter.

“We are also excited about our new health and beauty and baby areas where you’ll find a wider selection from which to choose, and we’ve even added dedicated areas for kitchenware and all manner of braai accessories,” said Gopichund.

“Our refreshed butchery will sell the best-quality selection of meat and biltong and as always shoppers can expect the freshest (and sustainably caught) fish and seafood at our fish shop.
The deli serves delicious hot and cold options and the bakery bakes a vast range of artisanal breads, pastries, rolls and confectionary throughout the day.

“At the money counter you can save time by taking advantage of services such as the couriering of packages; booking travel and events tickets, paying accounts, buying Lotto tickets, topping up airtime and ITunes and buying gift cards.

“We’re pleased with the performance of these stores and so far customer feedback has been incredibly positive,” said Naude.

“We’ve forged a close bond with the local community over the years and we’re delighted to be bringing this new enhanced shopping experience to all our valued customers.”

Shoppers need to look out for the Super Animals campaign happening in stores now.
When you spend R150 at any Pick n Pay store around the country you get a pack of four collectible Super Animal cards (see more details in store or on www.pnp.co.za)
The campaign runs until 4 September or when the animal cards run out, whichever is first.


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