Pay it forward this October

2018-10-09 06:01
PHOTO: SuppliedThe pink punnet of mushrooms.

PHOTO: SuppliedThe pink punnet of mushrooms.

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AS October is Breast Cancer Awareness Month, Power of Pink are affording people the opportunity to join their campaign to give comfort and dignity to underprivileged women who have suffered the trauma of a mastectomy and are in need of silicone breast prostheses.

The public can support the campaign for 2018 by purchasing sliced or whole fresh white button mushrooms in pretty pink punnets from Pick ‘n Pay stores. R1 from each punnet sold will go towards Reach for Recovery to buy silicone breast prostheses.

One eager customer, Romilla Burnsie, said: “As October is breast cancer month, and pink is the support colour, this is an excellent idea from the retailer and organisations involved. The colour being an added attraction, promoting sales, thus increasing funds into the campaign.”

The initiative was launched by the South African Mushroom Farmers’ Association (SAMFA), Pick n Pay, and Thermopac nine-years ago when it was noted that fresh mushrooms could play an important role in the fight against breast cancer, this according to global research.

According to research by the Beckman Institute at the City of Hope Cancer Centre in California and at the University of Australia in Sydney, in collaboration with Zhejiang University in China, women who eat just 10g of mushrooms every day seem to halve their risk of breast cancer.

Speaking on the beneficiaries of this initiative, Reach for Recovery’s National Management Board Chairperson and breast cancer survivor Stephné Jacobs said: “Breast cancer survivors face a myriad of challenges each day. That’s why the Power of Pink fundraising campaign is so important to the work that we do. It allows us to transform compassionate intent into practical and life changing action.

“The R560 000 raised for the Ditto Project by the Power of Pink campaign in 2017 will change many lives and will support thousands more during 2018 — 550 disadvantaged women will receive silicone breast prostheses and a further 3 000 women who have gone through mastectomies will receive support packs and information leaflets. Many more will be touched throughout the year by the Reach for Recovery volunteers (all of them breast cancer survivors themselves) who will provide comfort through personal visits and will empower them with information and life options.”

The Reach for Recovery’s Ditto Project breast prostheses are provided to survivors irrespective of their financial status. They are all specifically fitted to each individual to suit their size and body shape in order to simulate the natural breast, down to matching the firmness of their remaining breast if needed. (More details at

SAMFA’s Chairperson Ross Richardson said: “Over the nine years of its existence, The Power of Pink campaign, in conjunction with Reach for Recovery’s Ditto Project, has offered the final empowering step in cancer treatment for thousands of disadvantaged South African women. And the great news for consumers is that they are not only are helping others; the mushrooms they buy during October (and every month thereafter) are helping them fight against breast cancer in themselves.”


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