Pure Beginnings donate to Project Rhino

2016-05-31 06:00
 Photo: supplied Bruce Moore-Gordon, Kate Moore-Gordon and Sheelagh Antrobus.

Photo: supplied Bruce Moore-Gordon, Kate Moore-Gordon and Sheelagh Antrobus.

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PURE Beginnings presented Sheelagh Antrobus from Project Rhino KZN with a cheque of R40 000 through the sales of their Limited Edition, Ruby the Rhino Fun Time Kids Wash at the Makaranga Lodge in Kloof on Tuesday.

The leading South African organic baby and children’s skincare brand sold 4 000 units of the product to South African consumers through their retail network which includes Baby City, BabiesRUs, Wellness Warehouse and independent health and wellness stores.

“We have had an overwhelming response to the Limited Edition Project Rhino Kids Wash”, said Bruce Moore-Gordon, owner of Pure Beginnings.

“It’s really reassuring for us as a business that our consumers not only care about their children and the products they use, but are also looking at supporting important environmental and conservation initiatives.”

The product was launched by the brand in November last year after Bruce and Kate Moore-Gordon, the husband and wife couple who own the brand, felt that due to the increase in popularity of the brand, they were now in a position to be able to use Pure Beginnings as a vehicle, to not only give back financially, but reach a wide audience of children and families to educate and raise awareness about preserving and caring for our rhino.

With a passion for the African bushveld and frequently spending time in game reserves of KZN with their two sons, they felt passionate about rhino conservation in KZN, which lead them to Project Rhino KZN.

Pure Beginnings has chosen Project Rhino’s Youth Education programme (called Rhino Art) as the beneficiary project for the donation because it focuses on education, awareness and empowerment of the youth.

“These are all values which we as a brand feel very strongly about. We also feel this programme is where our donation will have maximum impact” said Moore-Gordon.

The programme works in rural schools in KZN, especially those bordering our game reserves, as well as in countries such as Vietnam, to educate the youth on the importance of biodiversity and rhino conservation, in a way that is meaningful to the children. It involves local communities that are at times silent witnesses to the rhino poaching war, increases conservation awareness amongst the youth and adds to the groundswell of public support needed to end rhino poaching and other wildlife crimes.

After presentation of the cheque to Pure Beginnings, Sheelagh said “We so appreciate the support of a local home grown KZN family business. It means a huge amount to us and as an organisation funded predominantly by individuals, the support of companies such as yours, is hugely valuable.’’

For more information about Pure Beginnings and their products visit www.purebeginnings.co.za and to follow and support the amazing work of Project Rhino KZN and their Rhino Art Youth Programme visit http://www.projectrhinokzn.org.

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