Starting and finishing the Pick n Pay Hypermarket Durban North, the ride gets under way at 6.30am and riders are encouraged to dress up to celebrate the start of spring, and will get a cup of coffee and muffin for their R50 entry donation. The ride will be managed by the organising team from Cycle Specialists, ensuring that all the road crossings on the out-and-back course to La Lucia are closed to traffic when riders pass. “Doing good is good business. We support and participate in our communities,” said Kevin Goosen, Pick n Pay Hypermarket general manager. The hosts at the Pick n Pay Hypermarket have laid on a number of lucky draw prizes as well for entrants with a Smart Shopper card, with a quick card registration site available at the store to assist participants. The Cows have raised over R29 million for Choc in the past nine years, and have set a lofty target of R10 million in 2017 to celebrate their 10th anniversary. “September is Childhood Cancer Awareness Month, and their slogan is ‘Go For Gold’, so participants are encouraged to ride wearing a gold ribbon that will be available to buy at the start,” said Hillcrest resident Iris Varty, one of the conveners of the KZN Herd of The Cows.There will also be Choc merchandise available to buy at the start to contribute to the fund-raising drive. “Kids will be able to interact with the two Choc mascots at the store, and the serious Cows will also be in their furry Cow suits,” she said. There will also be a short children’s fun ride on a safe track in the parking lot of the Pick n Pay Hypermarket Durban North. Riders have to wear cycling helmets to be able to participate. Participating children will also be eligible for luck draw prizes after the ride. There is no pre-entry. Registration can be done at the Pick n Pay Hyper Durban North between 3pm and 7pm on Friday September 1 or from 5.30pm on Saturday morning September 2. - Supplied.