THE Hollard Daredevil Run has been a highlight on the South African social calendar since 2009.The run attracts thousands of brave men from all walks of life who do their part and help “run cancer outta town”. The event aims to unite, run and show some skin for a good cause.Keith Bester, who works at Hollard, said he was disappointed to see a small turnout of people running in 2015 and it inspired him to want to make a difference and participate in the run. “The poor turnout encouraged me to be part of the race because it’s a run for a good cause and it’s very unusual to see a man running in a speedo,” he said.He said that he joined the cause in 2016 even though he is part of the company that heads the run. “I starting running the Daredevils Run because it was for a good cause but as time went on I also experienced losing someone close to me to cancer,” said Bester.He said this year is going to be his third Daredevils Run and they are still faced with the challenge of many people being afraid to join in because they have too much pride. “We have to put ourselves aside sometimes and think of others.“We are often so proud and embarrassed to get in our speedos but there are a lot more important things to think about, like showing support for others who have cancer,” he said.He said more often than not, male-related cancers are put aside: “Guys don’t feel comfortable talking about that sort of thing and do not open up about it, which is why this run is important.“We are able to raise awareness that cancer is there and needs to be fought.” He said: “There are many guys in the black community who shy away from this topic as well. We are actually trying to drive it there quite heavily because once they start talking about it then we can actually start getting them the help that they need. They can get properly tested and then we can identify ways to help them,” said Bester.Bester hopes that people will follow in his footsteps. He said he’s doing it because he’s trying to show others not to be afraid and encourage them to come and join this good cause. “Let unite in the fight against cancer and run in a speedo,” he said.The Hollard Daredevil Run will be taking place on March 16 at College Rovers at 3 pm, and those who want to be part of it can go to the website and register for the run.