SA joins hands and gives life

2018-04-10 06:02
PHOTO: suppliedZee TV Miss India KZN 2016 Suvina Mahadaw donating blood at the recent SANBS NewBlood drive on Human Rights Day.

PHOTO: suppliedZee TV Miss India KZN 2016 Suvina Mahadaw donating blood at the recent SANBS NewBlood drive on Human Rights Day.

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THE South African National Blood Services ran a national NewBlood blood drive on Human Rights Day targeting donors who had never donated blood before.

This comes after they released a plea to all South Africans leading up to the April holidays.

Chief marketing officer for the SANBS, Silungile Mlambo, said: “Currently less than one percent of South Africans donate blood even though it demands little more than giving up 30 minutes about four times a year.”

This drive was set up to encourage South Africans to become donors as April holidays draw near.

“Holidays are unfortunately the time when we traditionally run short of blood because we are not able to host our regular drives at schools and university campuses. But this year SANBS wants to start turning things around. We want to lend a hand, as President Cyril Ramaphosa asked us to do, and ensure that there is enough safe blood available in the country. The NewBlood campaign appeals to new donors to become regular blood donors,” said Mlambo.

SANBS had aimed to collect 4 500 units of blood, but South Africans were able to exceed that target and donated a total of 5 473 units of blood which now ensures that the country has enough stock of blood for the Easter holidays.

“Thank you for the NewBlood, South Africa. Thank you for lending us your hand. Thanks to you we have started turning things around,” said Mlambo.

She added that they are overwhelmed by the turnout because this will now ensure that no lives are placed at risk this Easter as there will be enough blood for babies born prematurely over these holidays.

“There will also be enough for accident victims and persons battling cancer.

“We hope that everyone who donated and all other eligible donors will donate regularly and help us save lives.”

First-time donor Dineo Letele said: “I’ve always wanted to donate blood, but circumstances didn’t always allow me to.

“SANBS came to my workplace and I decided to donate. Seems like a little thing to do, but I felt so good about it.”

Zee TV Miss India KZN 2016 Suvina Mahadaw said: “We knew we’d beaten our target, but now we know that you, South Africa, have the most giving hearts in the world.

“Our final figures are in and we collected nearly 1 000 more units than we asked for, you gave us 5 473 units of blood on Human Rights Day. Our hearts are overflowing, thanks to your generosity.”


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