Share love wrapped in a hug

2017-02-14 06:01
Photo: supplied Ruth Pretorius and Themba Ngcobo are some of the senior citizens who will enjoy the comfort of a cuddle through Tafta’s Hug Therapy Campaign.

Photo: supplied Ruth Pretorius and Themba Ngcobo are some of the senior citizens who will enjoy the comfort of a cuddle through Tafta’s Hug Therapy Campaign.

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WE will all experience the “circle of life” and inevitably reach old age and it is important to note that at this stage in one’s life, nothing matters more than love, so why not shower seniors with buckets of love?

Tafta calls on you to share your love this Valentine’s Day through its Hug Therapy Campaign.

The campaign aims to turn attention to the elderly who have little to look forward to on this day of love and Tafta invites the community to give the ultimate gift of goodness by spreading the love and sharing a hug with a resident.

For many, a hug is a common exchange, one that is easily taken for granted, but for hundreds of lonely, sick or stressed senior citizens, it is a powerful emotional gesture that offers immeasurable comfort and joy.

A single embrace offers numerous therapeutic benefits, including decreasing stress and reducing depression. A sense of appreciation has also proven to stimulate happiness.

Tafta plans to spread the love through the comfort of cuddles with the help of local celebrities and public generosity.

“For our residents, love is a place of hope and a feeling of belonging. Through this campaign we hope to give these special members of society the love and sense of inclusion they long for. A hug, which is a seemingly small gesture, is one of the interactions our elderly citizens miss most,” says Tafta CEO Margie Smith.

Join Tafta in the month of love and share the comfort of a cuddle or hug with an older person. You can also share the love by SMSing “Donate” to 40555. SMS charged at R20. Free SMSes do not apply. — Supplied.

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