Sunflower Day

2018-09-25 06:01
People from different walks of life coming together to support Sunflower Day.PHOTO: Purnal Poonusamy

People from different walks of life coming together to support Sunflower Day.PHOTO: Purnal Poonusamy

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

SUNFLOWER Day, an annual Sunflower Fund fundraising event, will be commemorated on Friday, 21 September.

Sunflower Day aims at gaining support for those diagnosed with life-threatening blood diseases like leukaemia. Members of the public can show their support for the day by purchasing and wearing a TOPE.

According to the Sunflower Fund website, the purpose of the 2018 campaign is to draw people out of “slacktivism” and get mobilised and engaged around a simple action. The Sunflower Day campaign is about heroes that choose to take an action either by buying a TOPE or registering as blood stem cell donors to give the hope of life to their patients.

Sunflower Day 2017 garnered the support of nearly 200 000 individuals who bought TOPES as well as 72 schools and more than 20 corporates through 14 events countrywide and 16 key partners. The fund managed to recruit 403 donors during the campaign period alone and achieved R63 million in media coverage in addition to trending twice at number four and number six on Twitter during September.

The TOPE that will be utilised to support the day is an affordable, multi-purpose article of clothing that can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it can be used in a wide variety of sports or outdoor activities and is available in various colours.

Community member Marcus Henry said: “We have always been aware of the Sunflower Fund and contributed on occasion, and began actively supporting when it hit close to home. It raises funds for a very worthy course for those who do not have the means. Catching it early and getting the proper treatment is essential for success, especially in children. This fund goes a long way in aiding this.”

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
/News
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.