Waterfall SUPERSPAR revolutionises shopping

2016-04-19 06:00


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THE leading convenient store in the Upper Highway area, Waterfall SUPERSPAR will be rolling out its fresh and innovated new-look concept store within the next month in the area.

Waterfall SUPERSPAR will be redesigning its ‘good living, health and beauty and pet care’ aisles while introducing an ‘endless aisle’ concept for shoppers to purchase goods online and have them delivered within 48 hours, to their home.

After two years Waterfall SUPERSPAR were forced to change certain categories due to growth in the market and certain products diminishing in its market share. Waterfall SUPERSPAR took into account products and created a concept which is best suited to its customers needs. The store has a spacious, well thought out flow and colour co-ordinated category markers have been introduced to identify the various ranges of items thereby providing an easy, uncomplicated shopping experience.

Spar co-owner Shaun Quin says this is a pilot project in KZN.

“Waterfall SUPERSPAR continues to pioneer new formats and offerings which is setting the benchmark in our industry. Combining our own research and that of our partners we believe we have developed a new store design that is complimentary to the needs and expectations of customers,” he said.

The Spar pet-care concept will provide a full range and will have header boards making it easier for customers to identify goods.

The health and beauty aisle will be more refined and have a “flow” to shopping. There will also be header boards and special categories making shopping easier.

Spar’s ‘good living’ section offers quality, convenience and choice on a whole range of products to make shopping stress-free.

Quin said that the ‘endless aisle’ will be a great hit for shoppers.

“Endless aisle is the concept of using in-store kiosks to allow customers to order products which are no longer in stock or not sold in the store - such as fridges, microwaves and other major appliances and customers can then have the product delivered to their home,” he said.

“We are transforming the way shopping is done and giving shoppers a fun new shopping experience and there will be everything shoppers need, at one destination.”

Quin thanked his customers for their support over the years, and said that if it were not for them Waterfall SUPERSPAR will not be the success it is today. “Whatever we do we always make our customers our number one priority and at Waterfall SUPERSPAR our customers are our family.”

Waterfall SUPERSPAR will celebrate its 30th birthday in October in grand style so watch out for this momentous­ occasion.

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