A GROUP of young men are striving to bring the youth together and change their lives for the better through the development of arts in rural KwaNyuswa. Sibusiso “Survivor” Nzama, Zama “Feleba SK” Zuma, Sibongiseni “Syto” Luthuli and Sibonelo “Mageja” Ngcobo formed Rieco Bird Media with the purpose of uplifting upcoming musicians, while at the same time, searching for talent in the area. “Currently we have seven musicians on our roster - Solution, Kimby, Lah, Feleba SK, Cyto, Mageja and NXL. People can expect projects from us from October,” said Rieco Bird Media spokesperson, Nzama.
“For the past two years we’ve been on a talent search in the area and we are amazed by the results. We promote artists through marketing, social media, events, radio, campaigns and community projects because our company is also involved in many community development projects.”
Rieco Bird Media has united the community by combining artists in various categories through community awareness campaigns. “We have driven campaigns that have brought positivity to the community, for example the June 16 event brought 950 young people together to talk about problems, such as drugs, teenage pregnancy, unemployment and poverty that affect the community. Our wish is to see the youth following the right path and living a successful and crime-free life. We also aim to uplift local talent by involving artists in community development projects.
“Overall the road we are on will succeed in generating and contributing for the social, cultural and economic benefit for the community and local businesses. “Our vision is to transform lives of artists through unforgettable experiences and turn art into a way of living. We aim to empower, educate and create opportunities for the many young people and create job opportunities. “We are anticipating a significant legacy of skills development and new links between local artist and groups.”
Rieco Bird Media will host a talent show titled Open Mic on Saturday 27 August at KwaNyuswa Training Centre at 12pm. Entry is R20. For more information, or for anyone wanting to perform at the event they must contact Nzama on 073 911 9912 or Zuma on 063 398 9769 or email riecobirdonline@gmail.com