Kouga Express celebrates 15 years

2019-08-01 06:00
Kouga Express staff members Estoretha Strydom, Monique Basson, Buelah Hendricks and Tammarine Scharneck will be painting the town red for their 15th birthday celebrations.       Photo:LOUIS LÖTTER

Kouga Express staff members Estoretha Strydom, Monique Basson, Buelah Hendricks and Tammarine Scharneck will be painting the town red for their 15th birthday celebrations. Photo:LOUIS LÖTTER

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B ACK in 2004 there was no shopping centre or high school in Jeffreys Bay.

Everyone was watching Shrek 2 and 87Spider-Man 2 , and dancing to the tune of I Ain’t Got You by Alicia Keys. Facebook was first released, Gmail was launched and gaucamole became popular.

On Thursday, August 4, 2004, the first edition of Kouga Express was delivered into the post boxes of residents across the Kouga and KouKamma region. And 15 years on, just like Facebook and gaucamole, the newspaper has not only stood the test of time, but has changed with the times, to become an essential part of our readers’ households.

Boasting a print order of 20 000 copies every Thursday, the Kouga Express was established by Naspers, publishers of the former Die Oosterlig, which, at that time, was located in Cawood Street, North End.

Distribution areas include Jeffreys Bay, Humansdorp, St Francis Bay, Cape St Francis, Oyster Bay, Tsitsikamma, Loerie, Hankey, Thornhill, Patensie, Kareedouw, Joubertina, Krakeel, Louterwater, Misgund and Avontuur.

In addition, it has an online presence to bring its content to even more people.

“Comparing editions of Kouga Express in 2019 to those 15 years ago, one will see a newspaper that has changed with the times, but which has remained true to its roots in giving the local community a platform for their news and being a voice for ordinary people doing ordinary and extraordinary things, and keeping them in tune with the community in which they live,” said Kouga Express Editor Monique Basson.

Kouga Express

Apart from bringing relevant news to its readers, Kouga Express is also a firm favourite with its advertisers who stay loyal not only because of the results they get from their advertising in the paper, but also because of the fact that Express offers custom-made solutions for their varying advertising needs and budgets.

One of these solutions is the EXbox “Vibing Your Campaign” store activations which PE Express launched in June 2017 in conjunction with well-known radio presenter, Jacques Arendt.

EXbox gives advertisers the opportunity to spread their message both in print and social media format (via live facebook feeds) while creating a vibe at the advertisers’ premises for increased foot traffic.

What’s in store for the next 15 years one may ask? “Watch this space,” says Tasmia Ismail, General Manager of EP Media and Die Burger in the Eastern Cape.

“It is simply an honour to be celebrating 15 years of a brand that stands strong in the hearts and homes of the people in the Kouga region.

Continued on page 6

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