THE Reach for A Dream Foundation will once again host their annual Slipper Day fundraising initiative on August 5.The concept behind this year’s campaign is centered on fantasy, childhood dreams and magic slippers. Remember when you were a child? No dream was too big or unattainable, your mind wasn’t afraid of wandering and anything was possible.Sadly, as we grew up some of us forgot how to dream. This year’s campaign seeks to create an “anything is possible” environment, particularly for those facing life-threatening illnesses. Imagination is the essence of what Reach For A Dream does.The Foundation’s overarching message, “Bring dreams to life”, takes children’s dreams into the realm of fairy tales, fantasy and imagination with fantastic visuals juxtaposed into a real world in which, as in the tale of Cinderella, simply wearing “magic” slippers and a sticker can make seemingly impossible things happen.The Reach For A Dream Foundation is dependent on donor funding and public support to ensure the success of its initiatives, one such initiative being its annual slipper day fundraiser campaign. The campaign encourages people to buy slipper day stickers for just R10 and to wear their slippers to work/school for one day to show their support for children with life-threatening illnesses.CEO of Reach for a Dream, Julia Sotirianakos, said by fulfilling children’s dreams, they enable them to expe- rience a magical time in their life which they do not get to experience due to their illness.“The positive effect of the ‘dream come true’ often helps children respond better to their medication,” explained Sotirianakos.In 2015, they successfully raised R3 497 500 which will enable them to reach more than 11 000 children this year. “We are aiming to raise double this amount in 2016 so that we can reach many more children and inspire hope in both their lives and those of their families,” said Sotirianakos.You can purchase or order your stickers from the Reach for a Dream office in Port Elizabeth by contacting Michelle on 041 583 6507, or email firstname.lastname@example.org.Slipper Day stickers are also available from any Pick ’n Pay and Wimpy outlets from July 1.Support the Reach for a Dream Slipper Day initiative. For just R10 you will help to bring to live the dreams of children with life-threatening illnesses.